# What does NewGround use? NewGround (newground.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Architecture & Planning - Size: 51–200 employees - Based in: St. Louis, United States - Founded: 1913 - LinkedIn: https://www.linkedin.com/company/newground ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Mouseflow](https://www.runsonwhat.com/reverse/mouseflow) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Lead Forensics](https://www.runsonwhat.com/reverse/lead-forensics) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | ## FAQ ### What tools does NewGround use? As of October 2026, runsonwhat has found 29 tools at NewGround (newground.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 20, 2026. ### What cloud does NewGround run on? NewGround uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on newground.com. WP Engine is used by 51,193 companies runsonwhat tracks. ### What CRM does NewGround use? NewGround uses HubSpot for its CRM, alongside Demandbase and Lead Forensics, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 93,878 companies runsonwhat tracks. ### What email provider does NewGround use? NewGround uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,126 companies runsonwhat tracks. ### What analytics tools does NewGround use? NewGround uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Mouseflow, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on newground.com. Google Analytics is used by 878,563 companies runsonwhat tracks. ### What is NewGround's website built with? NewGround uses WordPress for its website, alongside Yoast SEO, Elementor and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on newground.com. WordPress is used by 596,327 companies runsonwhat tracks. ### Does NewGround use jQuery? Yes. runsonwhat found jQuery at NewGround through jQuery code on newground.com. jQuery is a Frontend tool used by 914,801 companies runsonwhat tracks. ### Which companies have a tech stack similar to NewGround's? The companies with the stacks most like NewGround's are FIT Technologies, SJG International, DST Group and Allied Filter Systems, according to runsonwhat (October 2026). Each shares 8 to 15 tools with NewGround, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what NewGround uses? runsonwhat reads public records only. Of the 29 tools at NewGround, 22 were found through code on newground.com, 2 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and newground.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/newground.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.