# What does Newfi Lending use? Newfi Lending (newfi.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-11-03). - Industry: Financial Services - Size: 51–200 employees - Based in: Emeryville, United States - Founded: 2014 - LinkedIn: https://www.linkedin.com/company/newfi-lending ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2022-04 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | ## FAQ ### What tools does Newfi Lending use? As of November 2026, runsonwhat has found 31 tools at Newfi Lending (newfi.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 3, 2026. ### What cloud does Newfi Lending run on? Newfi Lending uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on newfi.com. Amazon Web Services is used by 147,295 companies runsonwhat tracks. ### What email provider does Newfi Lending use? Newfi Lending uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 730,709 companies runsonwhat tracks. ### What analytics tools does Newfi Lending use? Newfi Lending uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Mixpanel, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on newfi.com. Google Analytics is used by 903,803 companies runsonwhat tracks. ### What is Newfi Lending's website built with? Newfi Lending uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on newfi.com. WordPress is used by 606,683 companies runsonwhat tracks. ### What does Newfi Lending use for login and identity? Newfi Lending uses Auth0 for sign-in and identity, according to runsonwhat (November 2026). runsonwhat found Auth0 through a subdomain that points at Auth0 and configuration files, and Newfi Lending has used it since at least April 2022. Auth0 is used by 6,091 companies runsonwhat tracks. ### How long has Newfi Lending used Auth0? Newfi Lending has used Auth0 since at least April 2022, going by the first public certificate of the newfi.com subdomain that points at Auth0. ### Does Newfi Lending use jQuery? Yes. runsonwhat found jQuery at Newfi Lending through jQuery code on newfi.com. jQuery is a Frontend tool used by 927,173 companies runsonwhat tracks. ### Does Newfi Lending use AI tools? Yes. runsonwhat has found OpenAI at Newfi Lending; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Newfi Lending may use more AI tools than these. ### How does runsonwhat know what Newfi Lending uses? runsonwhat reads public records only. Of the 31 tools at Newfi Lending, 22 were found through code on newfi.com, 4 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and newfi.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/newfi.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.