# What does NBA.com use?

NBA.com (nba.com) shows public evidence of 66 tools, according to runsonwhat (last checked 2026-10-19).

- LinkedIn: https://www.linkedin.com/company/national-basketball-association

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2019-10 |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | DNS verification records |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | 2026-09 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Custom domain |  |
| [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records |  |
| [Extensis](https://www.runsonwhat.com/reverse/extensis) | Media & UI | DNS verification records |  |
| [Flourish](https://www.runsonwhat.com/reverse/flourish) | Media & UI | Website code |  |
| [Frontify](https://www.runsonwhat.com/reverse/frontify) | Media & UI | Custom domain |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | DNS verification records |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Custom domain, Website code |  |
| [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Custom domain, Website code | 2025-03 |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code |  |
| [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Website code |  |
| [Adobe Target](https://www.runsonwhat.com/reverse/adobe-target) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | DNS verification records |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records |  |
| [Branch](https://www.runsonwhat.com/reverse/branch) | Marketing | Website code |  |
| [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code |  |
| [ClickDimensions](https://www.runsonwhat.com/reverse/clickdimensions) | Marketing | Custom domain |  |
| [Wunderkind](https://www.runsonwhat.com/reverse/wunderkind) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |
| [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records |  |
| [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records |  |
| [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records |  |
| [Postman](https://www.runsonwhat.com/reverse/postman) | Dev Tools | DNS verification records |  |
| [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records |  |
| [HackerOne](https://www.runsonwhat.com/reverse/hackerone) | Security & Compliance | DNS verification records |  |
| [Phenom](https://www.runsonwhat.com/reverse/phenom) | People & HR | Custom domain |  |
| [BrowserStack](https://www.runsonwhat.com/reverse/browserstack) | Dev Tools | DNS verification records |  |

## Recent changes at NBA.com

- 2026-10-19: started using [Jamf](https://www.runsonwhat.com/reverse/jamf)

## FAQ

### What tools does NBA.com use?

As of October 2026, runsonwhat has found 66 tools at NBA.com (nba.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and WP Engine. Application: jQuery, Google Fonts and React. Data & Observability: Google Tag Manager, New Relic and Adobe Experience Platform Tags. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 19, 2026.

### What cloud does NBA.com run on?

NBA.com uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a DNS verification record for WP Engine. WP Engine is used by 50,821 companies runsonwhat tracks.

### What email provider does NBA.com use?

NBA.com uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,172 companies runsonwhat tracks.

### What does NBA.com use for customer support?

NBA.com uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on nba.com. Zendesk is used by 41,243 companies runsonwhat tracks.

### What analytics tools does NBA.com use?

NBA.com uses Google Tag Manager for analytics, alongside comScore, Adobe Analytics and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on nba.com. Google Tag Manager is used by 493,863 companies runsonwhat tracks.

### What marketing software does NBA.com use?

NBA.com uses Marketo for marketing, alongside Dynamics 365 Customer Insights, Branch and Braze, according to runsonwhat (October 2026). runsonwhat found Marketo through email records that authorize Marketo. Marketo is used by 8,794 companies runsonwhat tracks.

### How long has NBA.com used Amazon CloudFront?

NBA.com has used Amazon CloudFront since at least October 2019, going by the first public certificate of the nba.com subdomain that points at Amazon CloudFront. Other long-running tools at NBA.com include Adobe Experience Platform (since March 2025) and Akamai (since September 2026).

### Does NBA.com use jQuery?

Yes. runsonwhat found jQuery at NBA.com through jQuery code on nba.com. jQuery is a Frontend tool used by 904,459 companies runsonwhat tracks.

### Does NBA.com use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at NBA.com; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so NBA.com may use more AI tools than these.

### Has NBA.com changed tools recently?

Yes. On runsonwhat's rechecks, NBA.com started using Jamf (latest on October 19, 2026). A change counts only between two checks of nba.com done the same way.

### Which companies have a tech stack similar to NBA.com's?

The companies with the stacks most like NBA.com's are Optimizely, Dfinity, Bloomberg L.P. and Oxford University Press, according to runsonwhat (October 2026). Each shares 10 to 24 tools with NBA.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what NBA.com uses?

runsonwhat reads public records only. Of the 66 tools at NBA.com, 25 were found through DNS records, 22 through code on nba.com, 10 through subdomains that point at the vendor, 5 through email records and 4 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nba.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/nba.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.