# What does NationMaster use?

NationMaster (nationmaster.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Research
- Size: 1–10 employees
- Based in: Sydney, Australia
- Founded: 2003
- LinkedIn: https://www.linkedin.com/company/nationmaster

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config |  |
| [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## FAQ

### What tools does NationMaster use?

As of November 2026, runsonwhat has found 17 tools at NationMaster (nationmaster.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts. Data & Observability: Google Analytics, Hotjar and Matomo. Go-to-market: Google Ad Manager, Microsoft Xandr and Criteo. Company Ops: Google Workspace. Last checked November 8, 2026.

### What email provider does NationMaster use?

NationMaster uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on nationmaster.com. Google Workspace is used by 419,215 companies runsonwhat tracks.

### What analytics tools does NationMaster use?

NationMaster uses Google Analytics for analytics, alongside Hotjar and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on nationmaster.com. Google Analytics is used by 903,824 companies runsonwhat tracks.

### Does NationMaster use Google Fonts?

Yes. runsonwhat found Google Fonts at NationMaster through Google Fonts code on nationmaster.com. Google Fonts is a Media & UI tool used by 825,473 companies runsonwhat tracks.

### How does runsonwhat know what NationMaster uses?

runsonwhat reads public records only. Of the 17 tools at NationMaster, 11 were found through website configuration files, 4 through code on nationmaster.com, 1 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nationmaster.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/nationmaster.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.