# What does Narrative use?

Narrative (narrative.so) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Software
- Size: 11–50 employees
- Based in: Auckland, New Zealand
- Founded: 2018
- LinkedIn: https://www.linkedin.com/company/narrativeapp

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Mux](https://www.runsonwhat.com/reverse/mux) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## FAQ

### What tools does Narrative use?

As of November 2026, runsonwhat has found 21 tools at Narrative (narrative.so) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace. Last checked November 9, 2026.

### What cloud does Narrative run on?

Narrative uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on narrative.so. Amazon Web Services is used by 147,379 companies runsonwhat tracks.

### What email provider does Narrative use?

Narrative uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on narrative.so. Google Workspace is used by 419,271 companies runsonwhat tracks.

### What analytics tools does Narrative use?

Narrative uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on narrative.so. Google Analytics is used by 903,823 companies runsonwhat tracks.

### What is Narrative's website built with?

Narrative uses Contentful for its website, according to runsonwhat (November 2026). runsonwhat found Contentful through Contentful code on narrative.so. Contentful is used by 4,361 companies runsonwhat tracks.

### What marketing software does Narrative use?

Narrative uses Ahrefs for marketing, according to runsonwhat (November 2026). runsonwhat found Ahrefs through Ahrefs code on narrative.so. Ahrefs is used by 24,443 companies runsonwhat tracks.

### Does Narrative use Google Fonts?

Yes. runsonwhat found Google Fonts at Narrative through Google Fonts code on narrative.so. Google Fonts is a Media & UI tool used by 825,474 companies runsonwhat tracks.

### Which companies have a tech stack similar to Narrative's?

The companies with the stacks most like Narrative's are Universal Equations, Hotovo, CPGvision by PSignite and Ace & Company, according to runsonwhat (November 2026). Each shares 7 to 14 tools with Narrative, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Narrative uses?

runsonwhat reads public records only. Of the 21 tools at Narrative, 16 were found through code on narrative.so, 4 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and narrative.so about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/narrative.so (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
