# What does Willows use?

Willows (mywillows.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-11-14).

- Industry: Apparel & Fashion
- Size: 51–200 employees
- Based in: Saint Joseph, United States
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/willows

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code |  |
| [PushOwl](https://www.runsonwhat.com/reverse/pushowl) | Marketing | Website code |  |
| [PageFly](https://www.runsonwhat.com/reverse/pagefly) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## FAQ

### What tools does Willows use?

As of November 2026, runsonwhat has found 20 tools at Willows (mywillows.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, Shopify and TikTok Pixel. Company Ops: Microsoft 365 and Google Workspace. Last checked November 14, 2026.

### What email provider does Willows use?

Willows uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 739,074 companies runsonwhat tracks.

### What payment provider does Willows use?

Willows uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on mywillows.com. PayPal is used by 35,177 companies runsonwhat tracks.

### What analytics tools does Willows use?

Willows uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on mywillows.com. Google Analytics is used by 904,972 companies runsonwhat tracks.

### What is Willows's website built with?

Willows uses Shopify for its website, alongside PageFly, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,737 companies runsonwhat tracks.

### What marketing software does Willows use?

Willows uses Klaviyo for marketing, alongside Judge.me and PushOwl, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on mywillows.com. Klaviyo is used by 36,564 companies runsonwhat tracks.

### Does Willows use Google Fonts?

Yes. runsonwhat found Google Fonts at Willows through Google Fonts code on mywillows.com. Google Fonts is a Media & UI tool used by 826,489 companies runsonwhat tracks.

### Which companies have a tech stack similar to Willows's?

The companies with the stacks most like Willows' are Indigo Octopus, Clothes Horse, Kent International and Footprints, according to runsonwhat (November 2026). Each shares 11 to 15 tools with Willows, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Willows uses?

runsonwhat reads public records only. Of the 20 tools at Willows, 13 were found through code on mywillows.com, 4 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mywillows.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/mywillows.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.