# What does Mumsnet use?

Mumsnet (mumsnet.com) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-09).

- Industry: Internet
- Size: 51–200 employees
- Based in: London, United Kingdom
- Founded: 2000
- LinkedIn: https://www.linkedin.com/company/mumsnet

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [TollBit](https://www.runsonwhat.com/reverse/tollbit) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Campaign Monitor](https://www.runsonwhat.com/reverse/campaign-monitor) | Marketing | Custom domain |  |
| [Help Scout](https://www.runsonwhat.com/reverse/helpscout) | Support & Docs | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Sourcepoint](https://www.runsonwhat.com/reverse/sourcepoint) | Security & Compliance | Custom domain |  |

## FAQ

### What tools does Mumsnet use?

As of October 2026, runsonwhat has found 14 tools at Mumsnet (mumsnet.com) in public records. Edge & Hosting: Cloudflare. Application: Anthropic and TollBit. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and TikTok Pixel. Company Ops: Google Workspace and Sourcepoint. Last checked October 9, 2026.

### What email provider does Mumsnet use?

Mumsnet uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 399,601 companies runsonwhat tracks.

### What does Mumsnet use for customer support?

Mumsnet uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through email records that authorize Help Scout. Help Scout is used by 2,829 companies runsonwhat tracks.

### What analytics tools does Mumsnet use?

Mumsnet uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on mumsnet.com. Google Analytics is used by 858,236 companies runsonwhat tracks.

### What marketing software does Mumsnet use?

Mumsnet uses Campaign Monitor for marketing, according to runsonwhat (October 2026). runsonwhat found Campaign Monitor through a subdomain that points at Campaign Monitor. Campaign Monitor is used by 8,516 companies runsonwhat tracks.

### What monitoring tools does Mumsnet use?

Mumsnet uses web-vitals for monitoring, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on mumsnet.com. web-vitals is used by 26,294 companies runsonwhat tracks.

### Does Mumsnet use Cloudflare?

Yes. runsonwhat found Cloudflare at Mumsnet through DNS records that point at Cloudflare and code on mumsnet.com. Cloudflare is a CDN & Edge tool used by 694,993 companies runsonwhat tracks.

### Does Mumsnet use AI tools?

Yes. runsonwhat has found Anthropic and TollBit at Mumsnet; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Mumsnet may use more AI tools than these.

### Which companies have a tech stack similar to Mumsnet's?

The companies with the stacks most like Mumsnet's are Die Zeit, heise online, Goal.com US and Azet, according to runsonwhat (October 2026). Each shares 6 to 10 tools with Mumsnet, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Mumsnet uses?

runsonwhat reads public records only. Of the 14 tools at Mumsnet, 5 were found through code on mumsnet.com, 5 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mumsnet.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/mumsnet.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.