# What does MS NOW use?

MS NOW (ms.now) shows public evidence of 59 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Broadcast Media
- Size: 201–1,000 employees
- Based in: New York, United States
- Founded: 1996
- LinkedIn: https://www.linkedin.com/company/msnbc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code |  |
| [NS1](https://www.runsonwhat.com/reverse/ns1) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Queryly](https://www.runsonwhat.com/reverse/queryly) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code |  |
| [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |
| [mParticle](https://www.runsonwhat.com/reverse/mparticle) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config, Website code |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code, Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config, Website code |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [Piano](https://www.runsonwhat.com/reverse/piano) | Marketing | Website code |  |
| [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Custom domain, Website code | 2025-11 |
| [Digioh](https://www.runsonwhat.com/reverse/digioh) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code |  |
| [DataDome](https://www.runsonwhat.com/reverse/datadome) | Security & Compliance | Website code |  |
| [EasyRedir](https://www.runsonwhat.com/reverse/easyredir) | Other traces | Custom domain | 2025-11 |

## FAQ

### What tools does MS NOW use?

As of October 2026, runsonwhat has found 59 tools at MS NOW (ms.now) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Akamai. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Amazon SES. Last checked October 19, 2026.

### What cloud does MS NOW run on?

MS NOW uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on ms.now. Amazon Web Services is used by 145,703 companies runsonwhat tracks.

### What email provider does MS NOW use?

MS NOW uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 711,310 companies runsonwhat tracks.

### What analytics tools does MS NOW use?

MS NOW uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Adobe Analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ms.now. Google Analytics is used by 881,271 companies runsonwhat tracks.

### What is MS NOW's website built with?

MS NOW uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on ms.now. WordPress is used by 597,958 companies runsonwhat tracks.

### What marketing software does MS NOW use?

MS NOW uses Piano for marketing, alongside Sailthru and Digioh, according to runsonwhat (October 2026). runsonwhat found Piano through Piano code on ms.now. Piano is used by 2,053 companies runsonwhat tracks.

### How long has MS NOW used EasyRedir?

MS NOW has used EasyRedir since at least November 2025, going by the first public certificate of the ms.now subdomain that points at EasyRedir. Other long-running tools at MS NOW include Sailthru (since November 2025).

### Does MS NOW use jQuery?

Yes. runsonwhat found jQuery at MS NOW through jQuery code on ms.now. jQuery is a Frontend tool used by 916,746 companies runsonwhat tracks.

### Which companies have a tech stack similar to MS NOW's?

The companies with the stacks most like MS NOW's are TODAY.com, NBC News, TSN and RDS, according to runsonwhat (October 2026). Each shares 30 to 35 tools with MS NOW, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what MS NOW uses?

runsonwhat reads public records only. Of the 59 tools at MS NOW, 38 were found through code on ms.now, 11 through website configuration files, 5 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ms.now about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ms.now (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.