# What does Midwestern use?

Midwestern (midwestern.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Software
- Size: 51–200 employees
- Based in: Joplin, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/buildmidwestern

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |
| [RudderStack](https://www.runsonwhat.com/reverse/rudderstack) | Analytics | Website code |  |
| [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [Framer](https://www.runsonwhat.com/reverse/framer) | Website & CMS | Custom domain, Website code |  |
| [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code |  |
| [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Resend](https://www.runsonwhat.com/reverse/resend) | Email Delivery | Email records |  |

## FAQ

### What tools does Midwestern use?

As of October 2026, runsonwhat has found 23 tools at Midwestern (midwestern.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace and Resend. Last checked October 19, 2026.

### What cloud does Midwestern run on?

Midwestern uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on midwestern.com. Amazon Web Services is used by 145,466 companies runsonwhat tracks.

### What CRM does Midwestern use?

Midwestern uses HubSpot for its CRM, alongside Apollo.io and RB2B, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on midwestern.com. HubSpot is used by 93,606 companies runsonwhat tracks.

### What email provider does Midwestern use?

Midwestern uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 401,485 companies runsonwhat tracks.

### What analytics tools does Midwestern use?

Midwestern uses Google Analytics for analytics, alongside Google Tag Manager, Matomo and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on midwestern.com. Google Analytics is used by 874,174 companies runsonwhat tracks.

### What is Midwestern's website built with?

Midwestern uses Shopify for its website, alongside Framer, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify. Shopify is used by 59,350 companies runsonwhat tracks.

### Does Midwestern use Google Fonts?

Yes. runsonwhat found Google Fonts at Midwestern through Google Fonts code on midwestern.com. Google Fonts is a Media & UI tool used by 805,504 companies runsonwhat tracks.

### Which companies have a tech stack similar to Midwestern's?

The companies with the stacks most like Midwestern's are Kalido, Vividly, Mindful and Viedoc, according to runsonwhat (October 2026). Each shares 6 to 13 tools with Midwestern, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Midwestern uses?

runsonwhat reads public records only. Of the 23 tools at Midwestern, 17 were found through code on midwestern.com, 2 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and midwestern.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/midwestern.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
