# What does Metric Theory use? Metric Theory (metrictheory.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-11-11). - Industry: Marketing and Advertising - Size: 51–200 employees - Based in: San Francisco, United States - Founded: 2012 - LinkedIn: https://www.linkedin.com/company/metric-theory ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2019-05 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2019-05 | | [Skai](https://www.runsonwhat.com/reverse/skai) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | | [Sage Intacct](https://www.runsonwhat.com/reverse/sage-intacct) | Finance & Legal | Email records | | | [Docebo](https://www.runsonwhat.com/reverse/docebo) | People & HR | Email records | | ## FAQ ### What tools does Metric Theory use? As of November 2026, runsonwhat has found 30 tools at Metric Theory (metrictheory.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: jQuery, Google Fonts and Adobe Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked November 11, 2026. ### What cloud does Metric Theory run on? Metric Theory uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on metrictheory.com. Amazon Web Services is used by 147,749 companies runsonwhat tracks. ### What CRM does Metric Theory use? Metric Theory uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Metric Theory has used it since at least May 2019. HubSpot is used by 98,227 companies runsonwhat tracks. ### What email provider does Metric Theory use? Metric Theory uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 739,102 companies runsonwhat tracks. ### What analytics tools does Metric Theory use? Metric Theory uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on metrictheory.com. Google Analytics is used by 904,694 companies runsonwhat tracks. ### What is Metric Theory's website built with? Metric Theory uses WordPress for its website, alongside Yoast SEO and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on metrictheory.com. WordPress is used by 607,347 companies runsonwhat tracks. ### How long has Metric Theory used HubSpot? Metric Theory has used HubSpot since at least May 2019, going by the first public certificate of the metrictheory.com subdomain that points at HubSpot. Other long-running tools at Metric Theory include HubSpot CMS (since May 2019). ### Does Metric Theory use jQuery? Yes. runsonwhat found jQuery at Metric Theory through jQuery code on metrictheory.com. jQuery is a Frontend tool used by 927,406 companies runsonwhat tracks. ### Which companies have a tech stack similar to Metric Theory's? The companies with the stacks most like Metric Theory's are The QTI Group, Appraisify, Skillable and OmniAccess, according to runsonwhat (November 2026). Each shares 11 to 19 tools with Metric Theory, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Metric Theory uses? runsonwhat reads public records only. Of the 30 tools at Metric Theory, 16 were found through code on metrictheory.com, 7 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and metrictheory.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/metrictheory.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.