# What does METAFOR use?

METAFOR (metafor.studio) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-27).

- Industry: Architecture & Planning
- Size: 51–200 employees
- Based in: Calgary, Canada
- Founded: 2002
- LinkedIn: https://www.linkedin.com/company/metafordesignstudio

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records, Email records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Autodesk](https://www.runsonwhat.com/reverse/autodesk) | Collaboration | DNS verification records |  |
| [Bluebeam](https://www.runsonwhat.com/reverse/bluebeam) | Collaboration | DNS verification records |  |

## Recent changes at METAFOR

- 2026-10-27: started using [Autodesk](https://www.runsonwhat.com/reverse/autodesk)
- 2026-10-27: started using [Bluebeam](https://www.runsonwhat.com/reverse/bluebeam)

## FAQ

### What tools does METAFOR use?

As of October 2026, runsonwhat has found 22 tools at METAFOR (metafor.studio) in public records. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked October 27, 2026.

### What email provider does METAFOR use?

METAFOR uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,543 companies runsonwhat tracks.

### What payment provider does METAFOR use?

METAFOR uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on metafor.studio. PayPal is used by 35,122 companies runsonwhat tracks.

### What analytics tools does METAFOR use?

METAFOR uses Google Analytics for analytics, alongside Google Tag Manager and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on metafor.studio. Google Analytics is used by 899,099 companies runsonwhat tracks.

### What is METAFOR's website built with?

METAFOR uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on metafor.studio. WordPress is used by 603,472 companies runsonwhat tracks.

### What marketing software does METAFOR use?

METAFOR uses Ahrefs for marketing, according to runsonwhat (October 2026). runsonwhat found Ahrefs through Ahrefs code on metafor.studio. Ahrefs is used by 23,854 companies runsonwhat tracks.

### Does METAFOR use jQuery?

Yes. runsonwhat found jQuery at METAFOR through jQuery code on metafor.studio. jQuery is a Frontend tool used by 925,397 companies runsonwhat tracks.

### Has METAFOR changed tools recently?

Yes. On runsonwhat's rechecks, METAFOR started using Autodesk and Bluebeam (latest on October 27, 2026). A change counts only between two checks of metafor.studio done the same way.

### How does runsonwhat know what METAFOR uses?

runsonwhat reads public records only. Of the 22 tools at METAFOR, 16 were found through code on metafor.studio, 6 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and metafor.studio about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/metafor.studio (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.