# What does Metadata, Inc. use? Metadata, Inc. (metadata.io) shows public evidence of 50 tools, according to runsonwhat (last checked 2026-11-14). - Industry: Software - Size: 51–200 employees - Based in: San Francisco, United States - Founded: 2015 - LinkedIn: https://www.linkedin.com/company/metadata-io ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2020-10 | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2021-10 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | | [Quora Ads](https://www.runsonwhat.com/reverse/quora-ads) | Ads & Pixels | Website code | | | [Snitcher](https://www.runsonwhat.com/reverse/snitcher) | Sales & CRM | Website code | | | [Warmly](https://www.runsonwhat.com/reverse/warmly) | Sales & CRM | Website code | | | [KickFire](https://www.runsonwhat.com/reverse/kickfire) | Sales & CRM | Website code | | | [Chili Piper](https://www.runsonwhat.com/reverse/chilipiper) | Sales & CRM | Website code | | | [Koala](https://www.runsonwhat.com/reverse/koala) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records, Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [SafeBase](https://www.runsonwhat.com/reverse/safebase) | Security & Compliance | Custom domain | 2022-06 | ## Recent changes at Metadata, Inc. - 2026-10-28: stopped using [Railway](https://www.runsonwhat.com/reverse/railway) - 2026-10-08: started using [KickFire](https://www.runsonwhat.com/reverse/kickfire) - 2026-10-08: started using [RB2B](https://www.runsonwhat.com/reverse/rb2b) - 2026-10-08: started using [Vercel](https://www.runsonwhat.com/reverse/vercel) ## FAQ ### What tools does Metadata use? As of November 2026, runsonwhat has found 50 tools at Metadata (metadata.io) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts and Auth0. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked November 14, 2026. ### What cloud does Metadata run on? Metadata uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel and WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on metadata.io. Amazon Web Services is used by 147,680 companies runsonwhat tracks. ### What CRM does Metadata use? Metadata uses HubSpot for its CRM, alongside Salesforce, Calendly and ZoomInfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on metadata.io. HubSpot is used by 98,105 companies runsonwhat tracks. ### What email provider does Metadata use? Metadata uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on metadata.io. Google Workspace is used by 422,587 companies runsonwhat tracks. ### What analytics tools does Metadata use? Metadata uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on metadata.io. Google Analytics is used by 904,465 companies runsonwhat tracks. ### What marketing software does Metadata use? Metadata uses G2 for marketing, according to runsonwhat (November 2026). runsonwhat found G2 through G2 code on metadata.io. G2 is used by 3,195 companies runsonwhat tracks. ### How long has Metadata used Amazon CloudFront? Metadata has used Amazon CloudFront since at least October 2020, going by the first public certificate of the metadata.io subdomain that points at Amazon CloudFront. Other long-running tools at Metadata include Auth0 (since October 2021) and SafeBase (since June 2022). ### Does Metadata use Google Fonts? Yes. runsonwhat found Google Fonts at Metadata through Google Fonts code on metadata.io. Google Fonts is a Media & UI tool used by 825,937 companies runsonwhat tracks. ### Has Metadata changed tools recently? Yes. On runsonwhat's rechecks, Metadata started using KickFire, RB2B and Vercel (latest on October 8, 2026) and stopped using Railway (latest on October 28, 2026). A change counts only between two checks of metadata.io done the same way. ### Which companies have a tech stack similar to Metadata's? The companies with the stacks most like Metadata's are Syncari, Supplier.io, Emotive and Yotpo, according to runsonwhat (November 2026). Each shares 18 to 31 tools with Metadata, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Metadata uses? runsonwhat reads public records only. Of the 50 tools at Metadata, 29 were found through code on metadata.io, 11 through DNS records, 5 through subdomains that point at the vendor, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and metadata.io about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/metadata.io (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.