# What does Merlo use? Merlo (merlo.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-02). - Based in: Italy - Founded: 1911 - LinkedIn: https://www.linkedin.com/company/merlo-global ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Clerk](https://www.runsonwhat.com/reverse/clerk) | Auth & Identity | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Cloudflare Turnstile](https://www.runsonwhat.com/reverse/turnstile) | Security & Compliance | Website code | | | [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records, Email records | | ## FAQ ### What tools does Merlo use? As of November 2026, runsonwhat has found 27 tools at Merlo (merlo.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, GSAP and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked November 2, 2026. ### What CRM does Merlo use? Merlo uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 97,235 companies runsonwhat tracks. ### What email provider does Merlo use? Merlo uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 729,236 companies runsonwhat tracks. ### What analytics tools does Merlo use? Merlo uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on merlo.com. Google Analytics is used by 904,557 companies runsonwhat tracks. ### What is Merlo's website built with? Merlo uses WordPress for its website, alongside HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on merlo.com. WordPress is used by 606,863 companies runsonwhat tracks. ### What does Merlo use for login and identity? Merlo uses Clerk for sign-in and identity, according to runsonwhat (November 2026). runsonwhat found Clerk through Clerk code on merlo.com. Clerk is used by 1,423 companies runsonwhat tracks. ### Does Merlo use Google Fonts? Yes. runsonwhat found Google Fonts at Merlo through Google Fonts code on merlo.com. Google Fonts is a Media & UI tool used by 825,472 companies runsonwhat tracks. ### Which companies have a tech stack similar to Merlo's? The companies with the stacks most like Merlo's are Comfy Deploy, Orange Walrus, Royalty Roofing and Themes for App, according to runsonwhat (November 2026). Each shares 2 to 11 tools with Merlo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Merlo uses? runsonwhat reads public records only. Of the 27 tools at Merlo, 18 were found through code on merlo.com, 6 through DNS records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and merlo.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/merlo.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.