# What does Melbye use? Melbye (melbye.se) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-08). - Based in: Sweden - LinkedIn: https://www.linkedin.com/company/melbye ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Plausible](https://www.runsonwhat.com/reverse/plausible) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2023-12 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | ## Recent changes at Melbye - 2026-11-08: started using again [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-11-08: started using again [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-11-08: started using again [Atlassian](https://www.runsonwhat.com/reverse/atlassian) - 2026-11-08: started using again [Amazon SES](https://www.runsonwhat.com/reverse/ses) - 2026-11-08: started using again [1Password](https://www.runsonwhat.com/reverse/1password) - 2026-10-31: stopped using [Amazon SES](https://www.runsonwhat.com/reverse/ses) - 2026-10-31: stopped using [1Password](https://www.runsonwhat.com/reverse/1password) - 2026-10-31: stopped using [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-10-31: stopped using [Atlassian](https://www.runsonwhat.com/reverse/atlassian) - 2026-10-31: stopped using [Google Search Console](https://www.runsonwhat.com/reverse/gsc) ## FAQ ### What tools does Melbye use? As of November 2026, runsonwhat has found 19 tools at Melbye (melbye.se) in public records. Application: YouTube, Anthropic and Algolia. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and Atlassian. Last checked November 8, 2026. ### What CRM does Melbye use? Melbye uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on melbye.se. HubSpot is used by 97,646 companies runsonwhat tracks. ### What email provider does Melbye use? Melbye uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,199 companies runsonwhat tracks. ### What analytics tools does Melbye use? Melbye uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Plausible, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on melbye.se. Google Analytics is used by 903,944 companies runsonwhat tracks. ### What is Melbye's website built with? Melbye uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and Melbye has used it since at least December 2023. HubSpot CMS is used by 34,565 companies runsonwhat tracks. ### What monitoring tools does Melbye use? Melbye uses New Relic for monitoring, according to runsonwhat (November 2026). runsonwhat found New Relic through New Relic code on melbye.se. New Relic is used by 17,294 companies runsonwhat tracks. ### How long has Melbye used HubSpot CMS? Melbye has used HubSpot CMS since at least December 2023, going by the first public certificate of the melbye.se subdomain that points at HubSpot CMS. ### Does Melbye use Google Ads? Yes. runsonwhat found Google Ads at Melbye through Google Ads code on melbye.se. Google Ads is a Ads & Pixels tool used by 540,373 companies runsonwhat tracks. ### Does Melbye use AI tools? Yes. runsonwhat has found Anthropic at Melbye; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Melbye may use more AI tools than these. ### Has Melbye changed tools recently? Yes. On runsonwhat's rechecks, Melbye started using Anthropic, Google Search Console and Atlassian (latest on November 8, 2026) and stopped using Amazon SES, 1Password and Anthropic (latest on October 31, 2026). A change counts only between two checks of melbye.se done the same way. ### How does runsonwhat know what Melbye uses? runsonwhat reads public records only. Of the 19 tools at Melbye, 11 were found through code on melbye.se, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and melbye.se about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/melbye.se (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.