# What does SOVRA use?

SOVRA (mdfcommerce.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-22).

- LinkedIn: https://www.linkedin.com/company/sovra1

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |
| [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records |  |
| [Dynamics 365 Customer Voice](https://www.runsonwhat.com/reverse/dynamics-365-customer-voice) | Analytics | DNS verification records |  |
| [CloudHealth](https://www.runsonwhat.com/reverse/cloudhealth) | Monitoring | DNS verification records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |
| [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code |  |
| [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records |  |
| [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [Axeptio](https://www.runsonwhat.com/reverse/axeptio) | Security & Compliance | Website code |  |

## FAQ

### What tools does SOVRA use?

As of October 2026, runsonwhat has found 37 tools at SOVRA (mdfcommerce.com) in public records. Edge & Hosting: Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 22, 2026.

### What CRM does SOVRA use?

SOVRA uses HubSpot for its CRM, alongside Salesforce and RB2B, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,325 companies runsonwhat tracks.

### What email provider does SOVRA use?

SOVRA uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 712,552 companies runsonwhat tracks.

### What does SOVRA use for customer support?

SOVRA uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,036 companies runsonwhat tracks.

### What analytics tools does SOVRA use?

SOVRA uses Google Analytics for analytics, alongside Google Tag Manager, Matomo and Dynamics 365 Customer Voice, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on mdfcommerce.com. Google Analytics is used by 884,533 companies runsonwhat tracks.

### What is SOVRA's website built with?

SOVRA uses WordPress for its website, alongside HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on mdfcommerce.com. WordPress is used by 598,948 companies runsonwhat tracks.

### Does SOVRA use jQuery?

Yes. runsonwhat found jQuery at SOVRA through jQuery code on mdfcommerce.com. jQuery is a Frontend tool used by 918,294 companies runsonwhat tracks.

### Which companies have a tech stack similar to SOVRA's?

The companies with the stacks most like SOVRA's are SCE, Siemens, https://www.ford.com/ and O.C. Tanner, according to runsonwhat (October 2026). Each shares 12 to 18 tools with SOVRA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what SOVRA uses?

runsonwhat reads public records only. Of the 37 tools at SOVRA, 17 were found through DNS records, 15 through code on mdfcommerce.com, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mdfcommerce.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/mdfcommerce.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
