# What does Houdini use?

Houdini (mazsystems.com) shows public evidence of 8 tools, according to runsonwhat (last checked 2026-11-05).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: New York, United States
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/houdini-marketing

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## FAQ

### What tools does Houdini use?

As of November 2026, runsonwhat has found 8 tools at Houdini (mazsystems.com) in public records. Edge & Hosting: Cloudflare and Heroku. Go-to-market: Mailchimp, HubSpot and Zendesk. Company Ops: Google Workspace. Last checked November 5, 2026.

### What cloud does Houdini run on?

Houdini uses Heroku for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Heroku through a subdomain that points at Heroku. Heroku is used by 3,044 companies runsonwhat tracks.

### What CRM does Houdini use?

Houdini uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 97,135 companies runsonwhat tracks.

### What email provider does Houdini use?

Houdini uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 416,634 companies runsonwhat tracks.

### What does Houdini use for customer support?

Houdini uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 43,337 companies runsonwhat tracks.

### What is Houdini's website built with?

Houdini uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on mazsystems.com. HubSpot CMS is used by 34,207 companies runsonwhat tracks.

### Does Houdini use Cloudflare?

Yes. runsonwhat found Cloudflare at Houdini through DNS records that point at Cloudflare and code on mazsystems.com. Cloudflare is a CDN & Edge tool used by 729,780 companies runsonwhat tracks.

### How does runsonwhat know what Houdini uses?

runsonwhat reads public records only. Of the 8 tools at Houdini, 4 were found through subdomains that point at the vendor, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mazsystems.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/mazsystems.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.