# What does MAXQDA use?

MAXQDA (maxqda.de) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-11).

- Based in: Germany

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [WhatsApp Business](https://www.runsonwhat.com/reverse/whatsapp) | Support & Docs | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does MAXQDA use?

As of October 2026, runsonwhat has found 21 tools at MAXQDA (maxqda.de) in public records. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 11, 2026.

### What CRM does MAXQDA use?

MAXQDA uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 91,450 companies runsonwhat tracks.

### What email provider does MAXQDA use?

MAXQDA uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 698,166 companies runsonwhat tracks.

### What does MAXQDA use for customer support?

MAXQDA uses WhatsApp Business for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on maxqda.de. WhatsApp Business is used by 132,560 companies runsonwhat tracks.

### What analytics tools does MAXQDA use?

MAXQDA uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on maxqda.de. Google Analytics is used by 846,801 companies runsonwhat tracks.

### What is MAXQDA's website built with?

MAXQDA uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on maxqda.de. WordPress is used by 579,652 companies runsonwhat tracks.

### Does MAXQDA use Google Ads?

Yes. runsonwhat found Google Ads at MAXQDA through Google Ads code on maxqda.de. Google Ads is a Ads & Pixels tool used by 451,744 companies runsonwhat tracks.

### How does runsonwhat know what MAXQDA uses?

runsonwhat reads public records only. Of the 21 tools at MAXQDA, 12 were found through code on maxqda.de, 7 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and maxqda.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/maxqda.de (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.