# What does Matters use? Matters (matters.tech) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-16). - Industry: IT Services - Size: 51–200 employees - Based in: Paris, France - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/matterstech ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Embedly](https://www.runsonwhat.com/reverse/embedly) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | Email records | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Axeptio](https://www.runsonwhat.com/reverse/axeptio) | Security & Compliance | Website code | | ## FAQ ### What tools does Matters use? As of October 2026, runsonwhat has found 22 tools at Matters (matters.tech) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Mailchimp and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 16, 2026. ### What CRM does Matters use? Matters uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on matters.tech. HubSpot is used by 92,029 companies runsonwhat tracks. ### What email provider does Matters use? Matters uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,682 companies runsonwhat tracks. ### What analytics tools does Matters use? Matters uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on matters.tech. Google Analytics is used by 851,982 companies runsonwhat tracks. ### What is Matters's website built with? Matters uses Webflow for its website, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on matters.tech. Webflow is used by 34,286 companies runsonwhat tracks. ### What marketing software does Matters use? Matters uses Mailchimp for marketing, alongside Brevo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 113,157 companies runsonwhat tracks. ### Does Matters use jQuery? Yes. runsonwhat found jQuery at Matters through jQuery code on matters.tech. jQuery is a Frontend tool used by 896,876 companies runsonwhat tracks. ### Does Matters use AI tools? Yes. runsonwhat has found Anthropic at Matters; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Matters may use more AI tools than these. ### Which companies have a tech stack similar to Matters's? The companies with the stacks most like Matters' are Vivid Theory, Selection Lab, AROYA and AppTek.ai Official Website, according to runsonwhat (October 2026). Each shares 9 to 14 tools with Matters, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Matters uses? runsonwhat reads public records only. Of the 22 tools at Matters, 10 were found through code on matters.tech, 7 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and matters.tech about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/matters.tech (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.