# What does The Mat|r Project use?

The Mat|r Project (matrproject.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Software
- Size: 11–50 employees
- Based in: Brooklyn, United States
- LinkedIn: https://www.linkedin.com/company/25075985

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does The Mat|r Project use?

As of November 2026, runsonwhat has found 12 tools at The Mat|r Project (matrproject.com) in public records. Edge & Hosting: GoDaddy and Amazon Web Services. Application: Font Awesome and YouTube. Data & Observability: Google Analytics and Smartlook. Go-to-market: LinkedIn Insight Tag and ActiveCampaign. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 10, 2026.

### What cloud does The Mat|r Project run on?

The Mat|r Project uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 147,373 companies runsonwhat tracks.

### What email provider does The Mat|r Project use?

The Mat|r Project uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 732,657 companies runsonwhat tracks.

### What analytics tools does The Mat|r Project use?

The Mat|r Project uses Google Analytics for analytics, alongside Smartlook, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on matrproject.com. Google Analytics is used by 903,817 companies runsonwhat tracks.

### What marketing software does The Mat|r Project use?

The Mat|r Project uses ActiveCampaign for marketing, according to runsonwhat (November 2026). runsonwhat found ActiveCampaign through ActiveCampaign code on matrproject.com. ActiveCampaign is used by 17,833 companies runsonwhat tracks.

### Does The Mat|r Project use Font Awesome?

Yes. runsonwhat found Font Awesome at The Mat|r Project through Font Awesome code on matrproject.com. Font Awesome is a Media & UI tool used by 465,376 companies runsonwhat tracks.

### Which companies have a tech stack similar to The Mat|r Project's?

The companies with the stacks most like The Mat|r Project's are Software Factory, RIGANTI, Hatchers and AHM Insights, according to runsonwhat (November 2026). Each shares 3 to 7 tools with The Mat|r Project, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The Mat|r Project uses?

runsonwhat reads public records only. Of the 12 tools at The Mat|r Project, 7 were found through code on matrproject.com, 3 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and matrproject.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/matrproject.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.