# What does Matera use? Matera (matera.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-14). - Industry: IT Services - Size: 1,001–5,000 employees - Based in: New York, United States - Founded: 1987 - LinkedIn: https://www.linkedin.com/company/matera ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) | Marketing | Email records | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | DNS verification records, Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | ## Recent changes at Matera - 2026-11-07: stopped using [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) - 2026-11-07: stopped using [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) - 2026-10-31: started using [DigiCert](https://www.runsonwhat.com/reverse/digicert) - 2026-10-31: started using [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) - 2026-10-31: started using [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) - 2026-10-31: started using [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) - 2026-10-31: started using [Sectigo](https://www.runsonwhat.com/reverse/sectigo) ## FAQ ### What tools does Matera use? As of November 2026, runsonwhat has found 18 tools at Matera (matera.com) in public records. Edge & Hosting: Cloudflare. Application: Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, Let's Encrypt and Sectigo. Last checked November 14, 2026. ### What CRM does Matera use? Matera uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on matera.com. HubSpot is used by 98,234 companies runsonwhat tracks. ### What email provider does Matera use? Matera uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on matera.com. Google Workspace is used by 423,463 companies runsonwhat tracks. ### What analytics tools does Matera use? Matera uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on matera.com. Google Analytics is used by 904,815 companies runsonwhat tracks. ### What marketing software does Matera use? Matera uses MailerLite for marketing, alongside Salesforce Marketing Cloud, according to runsonwhat (November 2026). runsonwhat found MailerLite through email records that authorize MailerLite. MailerLite is used by 16,436 companies runsonwhat tracks. ### Does Matera use Cloudflare? Yes. runsonwhat found Cloudflare at Matera through DNS records that point at Cloudflare and code on matera.com. Cloudflare is a CDN & Edge tool used by 737,816 companies runsonwhat tracks. ### Does Matera use AI tools? Yes. runsonwhat has found Anthropic at Matera; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Matera may use more AI tools than these. ### Has Matera changed tools recently? Yes. On runsonwhat's rechecks, Matera started using DigiCert, Amazon Trust Services and Google Trust Services (latest on October 31, 2026) and stopped using Freshdesk and Amazon CloudFront (latest on November 7, 2026). A change counts only between two checks of matera.com done the same way. ### How does runsonwhat know what Matera uses? runsonwhat reads public records only. Of the 18 tools at Matera, 9 were found through DNS records, 6 through code on matera.com, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and matera.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/matera.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.