# What does Matchfire use?

Matchfire (matchfire.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: San Luis Obispo, United States
- Founded: 2006
- LinkedIn: https://www.linkedin.com/company/matchfire-co-

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Matchfire use?

As of October 2026, runsonwhat has found 17 tools at Matchfire (matchfire.com) in public records. Edge & Hosting: Cloudflare. Application: Vimeo, YouTube and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, CookieYes and Mailgun. Last checked October 20, 2026.

### What email provider does Matchfire use?

Matchfire uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 715,050 companies runsonwhat tracks.

### What analytics tools does Matchfire use?

Matchfire uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on matchfire.com. Google Analytics is used by 888,559 companies runsonwhat tracks.

### What is Matchfire's website built with?

Matchfire uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on matchfire.com. WordPress is used by 600,396 companies runsonwhat tracks.

### What marketing software does Matchfire use?

Matchfire uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 116,244 companies runsonwhat tracks.

### Does Matchfire use Cloudflare?

Yes. runsonwhat found Cloudflare at Matchfire through DNS records that point at Cloudflare and code on matchfire.com. Cloudflare is a CDN & Edge tool used by 707,876 companies runsonwhat tracks.

### How does runsonwhat know what Matchfire uses?

runsonwhat reads public records only. Of the 17 tools at Matchfire, 10 were found through code on matchfire.com, 3 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and matchfire.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/matchfire.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
