# What does Matato use?

Matato (matato.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-29).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Kalamazoo, United States
- Founded: 1989
- LinkedIn: https://www.linkedin.com/company/matatoagency

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code |  |

## FAQ

### What tools does Matato use?

As of November 2026, runsonwhat has found 12 tools at Matato (matato.com) in public records. Edge & Hosting: Cloudflare. Application: Font Awesome, Vimeo and Lottie. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and AdRoll. Company Ops: Microsoft 365 and accessiBe. Last checked October 29, 2026.

### What email provider does Matato use?

Matato uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 722,120 companies runsonwhat tracks.

### What analytics tools does Matato use?

Matato uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on matato.com. Google Analytics is used by 906,012 companies runsonwhat tracks.

### Does Matato use Cloudflare?

Yes. runsonwhat found Cloudflare at Matato through DNS records that point at Cloudflare and code on matato.com. Cloudflare is a CDN & Edge tool used by 726,787 companies runsonwhat tracks.

### How does runsonwhat know what Matato uses?

runsonwhat reads public records only. Of the 12 tools at Matato, 9 were found through code on matato.com, 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and matato.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/matato.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.