# What does Loqate use? Loqate (mastersoftgroup.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-06). - Industry: IT Services - Size: 11–50 employees - Based in: Sydney, Australia - Founded: 1989 - LinkedIn: https://www.linkedin.com/company/loqate ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Maze](https://www.runsonwhat.com/reverse/maze) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | | [GitBook](https://www.runsonwhat.com/reverse/gitbook) | Support & Docs | Custom domain | 2022-06 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain | | ## FAQ ### What tools does Loqate use? As of October 2026, runsonwhat has found 26 tools at Loqate (mastersoftgroup.com) in public records. Edge & Hosting: Amazon Route 53. Application: Lottie and Wistia. Data & Observability: Google Analytics, Microsoft Clarity and web-vitals. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Amazon SES and GlobalSign. Last checked October 6, 2026. ### What CRM does Loqate use? Loqate uses HubSpot for its CRM, alongside 6sense and RB2B, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on mastersoftgroup.com. HubSpot is used by 90,913 companies runsonwhat tracks. ### What email provider does Loqate use? Loqate uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 694,681 companies runsonwhat tracks. ### What does Loqate use for customer support? Loqate uses GitBook for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found GitBook through a subdomain that points at GitBook, and Loqate has used it since at least June 2022. GitBook is used by 1,980 companies runsonwhat tracks. ### What analytics tools does Loqate use? Loqate uses Google Analytics for analytics, alongside Microsoft Clarity, Azure Monitor and Maze, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on mastersoftgroup.com. Google Analytics is used by 842,597 companies runsonwhat tracks. ### What marketing software does Loqate use? Loqate uses G2 for marketing, according to runsonwhat (October 2026). runsonwhat found G2 through G2 code on mastersoftgroup.com. G2 is used by 2,854 companies runsonwhat tracks. ### How long has Loqate used GitBook? Loqate has used GitBook since at least June 2022, going by the first public certificate of the mastersoftgroup.com subdomain that points at GitBook. ### Does Loqate use Google Ads? Yes. runsonwhat found Google Ads at Loqate through Google Ads code on mastersoftgroup.com. Google Ads is a Ads & Pixels tool used by 447,171 companies runsonwhat tracks. ### Which companies have a tech stack similar to Loqate's? The companies with the stacks most like Loqate's are Trade Nation Financial Markets, Smart Fit Escola de Ginástica e Dança, Ford New Zealand and Pluralsight, according to runsonwhat (October 2026). Each shares 4 to 10 tools with Loqate, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Loqate uses? runsonwhat reads public records only. Of the 26 tools at Loqate, 18 were found through code on mastersoftgroup.com, 3 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mastersoftgroup.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/mastersoftgroup.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.