# What does Mastercell use?

Mastercell (mastercell.com.br) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Retail
- Size: 201–1,000 employees
- Based in: Meia Praia, Brazil
- Founded: 1997
- LinkedIn: https://www.linkedin.com/company/mastercell-comercio-de-eletronicos

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [WhatsApp Business](https://www.runsonwhat.com/reverse/whatsapp) | Support & Docs | Website code |  |
| [Tray](https://www.runsonwhat.com/reverse/tray) | Website & CMS | Website code |  |

## FAQ

### What tools does Mastercell use?

As of October 2026, runsonwhat has found 10 tools at Mastercell (mastercell.com.br) in public records. Application: jQuery and Google Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Last checked October 23, 2026.

### What does Mastercell use for customer support?

Mastercell uses WhatsApp Business for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on mastercell.com.br. WhatsApp Business is used by 135,121 companies runsonwhat tracks.

### What analytics tools does Mastercell use?

Mastercell uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on mastercell.com.br. Google Analytics is used by 875,177 companies runsonwhat tracks.

### What is Mastercell's website built with?

Mastercell uses Tray for its website, according to runsonwhat (October 2026). runsonwhat found Tray through Tray code on mastercell.com.br. Tray is used by 787 companies runsonwhat tracks.

### Does Mastercell use jQuery?

Yes. runsonwhat found jQuery at Mastercell through jQuery code on mastercell.com.br. jQuery is a Frontend tool used by 912,705 companies runsonwhat tracks.

### Which companies have a tech stack similar to Mastercell's?

The companies with the stacks most like Mastercell's are Fabrispuma Oficial, Prata Pura Joias, Vpereck Auto Peças and Todoteto, according to runsonwhat (October 2026). Each shares 8 to 10 tools with Mastercell, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Mastercell uses?

runsonwhat reads public records only. Of the 10 tools at Mastercell, 7 were found through code on mastercell.com.br, 2 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mastercell.com.br about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/mastercell.com.br (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.