# What does Magic use? Magic (magic.link) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-27). - Industry: Software - Size: 11–50 employees - Based in: San Francisco, United States - Founded: 2020 - LinkedIn: https://www.linkedin.com/company/magiclabs-inc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | | [Chargebee](https://www.runsonwhat.com/reverse/chargebee) | Payments & Billing | Email records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | DNS verification records, Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Email records, Website code | 2020-04 | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, DNS verification records, Email records, Website code | 2023-03 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2023-03 | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records | | | [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records | | | [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records | | | [Greenhouse](https://www.runsonwhat.com/reverse/greenhouse) | People & HR | Website code | | | [HackerOne](https://www.runsonwhat.com/reverse/hackerone) | Security & Compliance | DNS verification records | | | [Validity](https://www.runsonwhat.com/reverse/validity) | Email Delivery | DNS verification records | | | [Drata](https://www.runsonwhat.com/reverse/drata) | Security & Compliance | Custom domain | 2022-09 | ## FAQ ### What tools does Magic use? As of October 2026, runsonwhat has found 31 tools at Magic (magic.link) in public records. Edge & Hosting: Cloudflare and Vercel. Application: Google Fonts, React and Next.js. Data & Observability: Datadog, Segment and Atlassian Statuspage. Go-to-market: HubSpot, HubSpot CMS and Intercom. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 27, 2026. ### What cloud does Magic run on? Magic uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a DNS verification record for Vercel and DNS records. Vercel is used by 49,712 companies runsonwhat tracks. ### What CRM does Magic use? Magic uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and a DNS verification record, and Magic has used it since at least March 2023. HubSpot is used by 95,228 companies runsonwhat tracks. ### What email provider does Magic use? Magic uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,733 companies runsonwhat tracks. ### What does Magic use for customer support? Magic uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on magic.link. Intercom is used by 9,008 companies runsonwhat tracks. ### What payment provider does Magic use? Magic uses PayPal for payments and billing, alongside Stripe and Chargebee, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on magic.link. PayPal is used by 34,953 companies runsonwhat tracks. ### How long has Magic used Atlassian Statuspage? Magic has used Atlassian Statuspage since at least April 2020, going by the first public certificate of the magic.link subdomain that points at Atlassian Statuspage. Other long-running tools at Magic include Drata (since September 2022), HubSpot (since March 2023) and HubSpot CMS (since March 2023). ### Does Magic use Google Fonts? Yes. runsonwhat found Google Fonts at Magic through Google Fonts code on magic.link. Google Fonts is a Media & UI tool used by 818,571 companies runsonwhat tracks. ### Which companies have a tech stack similar to Magic's? The companies with the stacks most like Magic's are Cloverleaf, Mayan, Content Snare and ThomasARTS, according to runsonwhat (October 2026). Each shares 8 to 12 tools with Magic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Magic uses? runsonwhat reads public records only. Of the 31 tools at Magic, 15 were found through DNS records, 7 through code on magic.link, 5 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and magic.link about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/magic.link (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.