# What does Magic use?

Magic (magic.com.au) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Cremorne, Australia
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/magicagencyau

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |
| [Spline](https://www.runsonwhat.com/reverse/spline) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Framer](https://www.runsonwhat.com/reverse/framer) | Website & CMS | Custom domain, Website code |  |
| [Prowly](https://www.runsonwhat.com/reverse/prowly) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## FAQ

### What tools does Magic use?

As of October 2026, runsonwhat has found 12 tools at Magic (magic.com.au) in public records. Application: Google Fonts, Lottie and Spline. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace. Last checked October 20, 2026.

### What email provider does Magic use?

Magic uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 400,236 companies runsonwhat tracks.

### What analytics tools does Magic use?

Magic uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on magic.com.au. Google Analytics is used by 863,613 companies runsonwhat tracks.

### What is Magic's website built with?

Magic uses Framer for its website, according to runsonwhat (October 2026). runsonwhat found Framer through a subdomain that points at Framer and code on magic.com.au. Framer is used by 5,974 companies runsonwhat tracks.

### What marketing software does Magic use?

Magic uses Prowly for marketing, according to runsonwhat (October 2026). runsonwhat found Prowly through a DNS verification record for Prowly. Prowly is used by 758 companies runsonwhat tracks.

### Does Magic use Google Fonts?

Yes. runsonwhat found Google Fonts at Magic through Google Fonts code on magic.com.au. Google Fonts is a Media & UI tool used by 798,802 companies runsonwhat tracks.

### Which companies have a tech stack similar to Magic's?

The companies with the stacks most like Magic's are EQOLOT, Nextmedia, Satoriteller and Digital Remedy, according to runsonwhat (October 2026). Each shares 3 to 8 tools with Magic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Magic uses?

runsonwhat reads public records only. Of the 12 tools at Magic, 8 were found through code on magic.com.au, 2 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and magic.com.au about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/magic.com.au (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.