# What does Madison Specs use?

Madison Specs (madisonspecs.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Real Estate
- Size: 51–200 employees
- Based in: Lakewood, United States
- Founded: 2004
- LinkedIn: https://www.linkedin.com/company/madison-specs

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | 2020-05 |
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [LogRocket](https://www.runsonwhat.com/reverse/logrocket) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |
| [CallRail](https://www.runsonwhat.com/reverse/callrail) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |
| [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records |  |

## Recent changes at Madison Specs

- 2026-11-11: started using [CallRail](https://www.runsonwhat.com/reverse/callrail)

## FAQ

### What tools does Madison Specs use?

As of November 2026, runsonwhat has found 28 tools at Madison Specs (madisonspecs.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Netlify. Application: Google Fonts, React and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 11, 2026.

### What cloud does Madison Specs run on?

Madison Specs uses Google Cloud for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud, and Madison Specs has used it since at least May 2020. Google Cloud is used by 77,821 companies runsonwhat tracks.

### What CRM does Madison Specs use?

Madison Specs uses HubSpot for its CRM, alongside Calendly and CallRail, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on madisonspecs.com. HubSpot is used by 97,646 companies runsonwhat tracks.

### What email provider does Madison Specs use?

Madison Specs uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,199 companies runsonwhat tracks.

### What analytics tools does Madison Specs use?

Madison Specs uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on madisonspecs.com. Google Analytics is used by 903,944 companies runsonwhat tracks.

### What marketing software does Madison Specs use?

Madison Specs uses LinkedIn for marketing, according to runsonwhat (November 2026). runsonwhat found LinkedIn through a DNS verification record for LinkedIn. LinkedIn is used by 15,684 companies runsonwhat tracks.

### How long has Madison Specs used Google Cloud?

Madison Specs has used Google Cloud since at least May 2020, going by the first public certificate of the madisonspecs.com subdomain that points at Google Cloud.

### Does Madison Specs use Google Fonts?

Yes. runsonwhat found Google Fonts at Madison Specs through Google Fonts code on madisonspecs.com. Google Fonts is a Media & UI tool used by 825,597 companies runsonwhat tracks.

### Does Madison Specs use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Madison Specs; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Madison Specs may use more AI tools than these.

### Has Madison Specs changed tools recently?

Yes. On runsonwhat's rechecks, Madison Specs started using CallRail (latest on November 11, 2026). A change counts only between two checks of madisonspecs.com done the same way.

### Which companies have a tech stack similar to Madison Specs's?

The companies with the stacks most like Madison Specs' are Golfbreaks, Park National Bank, Raiffeisen Spar+kreditbank Eg and Volksbank Bad Salzuflen Eg, according to runsonwhat (November 2026). Each shares 2 to 10 tools with Madison Specs, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Madison Specs uses?

runsonwhat reads public records only. Of the 28 tools at Madison Specs, 12 were found through code on madisonspecs.com, 9 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and madisonspecs.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/madisonspecs.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
