# What does Macy's Backstage, Inc. use?

Macy's Backstage, Inc. (macysbackstage.com) shows public evidence of 5 tools, according to runsonwhat (last checked 2026-10-10).

- Industry: Retail
- Size: 1,001–5,000 employees
- Based in: New York, United States
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/macy's-backstage-inc.

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code |  |
| [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |

## FAQ

### What tools does Macy's Backstage use?

As of October 2026, runsonwhat has found 5 tools at Macy's Backstage (macysbackstage.com) in public records. Edge & Hosting: Akamai. Data & Observability: Akamai mPulse and FullStory. Go-to-market: Meta Pixel. Company Ops: Proofpoint. Last checked October 10, 2026.

### What analytics tools does Macy's Backstage use?

Macy's Backstage uses FullStory for analytics, according to runsonwhat (October 2026). runsonwhat found FullStory through FullStory code on macysbackstage.com. FullStory is used by 2,560 companies runsonwhat tracks.

### What monitoring tools does Macy's Backstage use?

Macy's Backstage uses Akamai mPulse for monitoring, according to runsonwhat (October 2026). runsonwhat found Akamai mPulse through Akamai mPulse code on macysbackstage.com. Akamai mPulse is used by 5,641 companies runsonwhat tracks.

### Does Macy's Backstage use Meta Pixel?

Yes. runsonwhat found Meta Pixel at Macy's Backstage through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 384,303 companies runsonwhat tracks.

### How does runsonwhat know what Macy's Backstage uses?

runsonwhat reads public records only. Of the 5 tools at Macy's Backstage, 2 were found through code on macysbackstage.com, 1 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and macysbackstage.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/macysbackstage.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.