# What does The Mac Observer use?

The Mac Observer (macobserver.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Publishing
- Size: 1–10 employees
- Based in: Durham, United States
- Founded: 1998
- LinkedIn: https://www.linkedin.com/company/the-mac-observer

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) | Marketing | DNS verification records, Email records |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does The Mac Observer use?

As of October 2026, runsonwhat has found 20 tools at The Mac Observer (macobserver.com) in public records. Edge & Hosting: Cloudflare. Go-to-market: Meta Pixel, Google Ad Manager and Microsoft Xandr. Company Ops: Google Workspace, Let's Encrypt and Sectigo. Last checked October 31, 2026.

### What email provider does The Mac Observer use?

The Mac Observer uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 406,749 companies runsonwhat tracks.

### What marketing software does The Mac Observer use?

The Mac Observer uses MailerLite for marketing, according to runsonwhat (October 2026). runsonwhat found MailerLite through a DNS verification record for MailerLite and email records. MailerLite is used by 15,750 companies runsonwhat tracks.

### Does The Mac Observer use Cloudflare?

Yes. runsonwhat found Cloudflare at The Mac Observer through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 714,263 companies runsonwhat tracks.

### How does runsonwhat know what The Mac Observer uses?

runsonwhat reads public records only. Of the 20 tools at The Mac Observer, 11 were found through website configuration files, 8 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and macobserver.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/macobserver.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.