# What does Macaw use? Macaw (macaw.nl) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-10). - Industry: IT Services - Size: 201–1,000 employees - Based in: Hoofddorp, Netherlands - Founded: 1994 - LinkedIn: https://www.linkedin.com/company/macaw ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, DNS records, Website code | 2014-10 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code | | | [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | Website & CMS | DNS verification records | | | [TOPdesk](https://www.runsonwhat.com/reverse/topdesk) | Support & Docs | Custom domain, Email records | 2020-04 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [AFAS Software](https://www.runsonwhat.com/reverse/afas) | Finance & Legal | Email records | | ## Recent changes at Macaw - 2026-11-10: stopped using [Motion](https://www.runsonwhat.com/reverse/framer-motion) - 2026-11-10: stopped using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-11-10: stopped using [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) - 2026-11-10: stopped using [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) ## FAQ ### What tools does Macaw use? As of November 2026, runsonwhat has found 24 tools at Macaw (macaw.nl) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Google Fonts and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, reCAPTCHA and Cookiebot. Last checked November 10, 2026. ### What cloud does Macaw run on? Macaw uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and DNS records, and Macaw has used it since at least October 2014. Microsoft Azure is used by 50,930 companies runsonwhat tracks. ### What CRM does Macaw use? Macaw uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on macaw.nl. HubSpot is used by 97,945 companies runsonwhat tracks. ### What email provider does Macaw use? Macaw uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 736,671 companies runsonwhat tracks. ### What does Macaw use for customer support? Macaw uses TOPdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found TOPdesk through a subdomain that points at TOPdesk and email records, and Macaw has used it since at least April 2020. TOPdesk is used by 1,142 companies runsonwhat tracks. ### What analytics tools does Macaw use? Macaw uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on macaw.nl. Google Analytics is used by 904,085 companies runsonwhat tracks. ### How long has Macaw used Microsoft Azure? Macaw has used Microsoft Azure since at least October 2014, going by the first public certificate of the macaw.nl subdomain that points at Microsoft Azure. Other long-running tools at Macaw include TOPdesk (since April 2020). ### Does Macaw use Google Fonts? Yes. runsonwhat found Google Fonts at Macaw through Google Fonts code on macaw.nl. Google Fonts is a Media & UI tool used by 825,755 companies runsonwhat tracks. ### Does Macaw use AI tools? Yes. runsonwhat has found Anthropic at Macaw; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Macaw may use more AI tools than these. ### Has Macaw changed tools recently? Yes. On runsonwhat's rechecks, Macaw stopped using Motion, Hotjar and Leadinfo (latest on November 10, 2026). A change counts only between two checks of macaw.nl done the same way. ### Which companies have a tech stack similar to Macaw's? The companies with the stacks most like Macaw's are Neurotech, Procura, ICT Rijk van Nijmegen and Moore MKW, according to runsonwhat (November 2026). Each shares 4 to 11 tools with Macaw, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Macaw uses? runsonwhat reads public records only. Of the 24 tools at Macaw, 9 were found through code on macaw.nl, 9 through DNS records, 3 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and macaw.nl about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/macaw.nl (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.