# What does Macadam use?

Macadam (macadam.app) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: E-commerce
- Size: 11–50 employees
- Based in: Barcelona, Spain
- Founded: 2022
- LinkedIn: https://www.linkedin.com/company/macadamapp

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Custom domain, DNS verification records, Email records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [Teamtailor](https://www.runsonwhat.com/reverse/teamtailor) | People & HR | Custom domain |  |

## FAQ

### What tools does Macadam use?

As of October 2026, runsonwhat has found 18 tools at Macadam (macadam.app) in public records. Edge & Hosting: Cloudflare and Vercel. Application: React, Next.js and Anthropic. Go-to-market: Shopify, TikTok Pixel and Google Ad Manager. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked October 20, 2026.

### What cloud does Macadam run on?

Macadam uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 47,843 companies runsonwhat tracks.

### What email provider does Macadam use?

Macadam uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on macadam.app. Google Workspace is used by 401,481 companies runsonwhat tracks.

### What does Macadam use for customer support?

Macadam uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on macadam.app. Zendesk is used by 41,594 companies runsonwhat tracks.

### What is Macadam's website built with?

Macadam uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify. Shopify is used by 59,349 companies runsonwhat tracks.

### What does Macadam use for hiring and HR?

Macadam uses Teamtailor for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Teamtailor through a subdomain that points at Teamtailor. Teamtailor is used by 2,568 companies runsonwhat tracks.

### Does Macadam use Cloudflare?

Yes. runsonwhat found Cloudflare at Macadam through DNS records that point at Cloudflare. Cloudflare is a CDN & Edge tool used by 700,760 companies runsonwhat tracks.

### Does Macadam use AI tools?

Yes. runsonwhat has found Anthropic at Macadam; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Macadam may use more AI tools than these.

### Which companies have a tech stack similar to Macadam's?

The companies with the stacks most like Macadam's are Kore Labs, Forward Forever, Chatloop and Jaydhub, according to runsonwhat (October 2026). Each shares 2 to 5 tools with Macadam, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Macadam uses?

runsonwhat reads public records only. Of the 18 tools at Macadam, 5 were found through DNS records, 4 through email records, 4 through subdomains that point at the vendor, 3 through code on macadam.app and 2 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and macadam.app about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/macadam.app (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.