# What does LR use? LR (lr.org) shows public evidence of 43 tools, according to runsonwhat (last checked 2026-10-09). - Industry: Energy - Size: 5,001–10,000 employees - Based in: London, United Kingdom - LinkedIn: https://www.linkedin.com/company/lloyd ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | | [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain | 2023-02 | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Email records | | | [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain, Email records, Website code | 2022-05 | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Website code | 2018-04 | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records, DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | Custom domain | | ## Recent changes at LR - 2026-10-09: started using [CSC](https://www.runsonwhat.com/reverse/csc-domains) - 2026-10-09: started using [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) - 2026-10-09: started using [Zoho](https://www.runsonwhat.com/reverse/zoho) ## FAQ ### What tools does LR use? As of October 2026, runsonwhat has found 43 tools at LR (lr.org) in public records. Edge & Hosting: Cloudflare, Microsoft Azure and CSC. Application: Vimeo, YouTube and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Microsoft Ads and Mailchimp. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 9, 2026. ### What cloud does LR run on? LR uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through Microsoft Azure code on lr.org. Microsoft Azure is used by 45,234 companies runsonwhat tracks. ### What CRM does LR use? LR uses Zoho for its CRM, alongside Salesforce and Demandbase, according to runsonwhat (October 2026). runsonwhat found Zoho through email records that authorize Zoho. Zoho is used by 61,518 companies runsonwhat tracks. ### What email provider does LR use? LR uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 700,577 companies runsonwhat tracks. ### What does LR use for customer support? LR uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 40,816 companies runsonwhat tracks. ### What analytics tools does LR use? LR uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Azure Monitor, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on lr.org. Google Analytics is used by 849,922 companies runsonwhat tracks. ### How long has LR used Pardot? LR has used Pardot since at least April 2018, going by the first public certificate of the lr.org subdomain that points at Pardot. Other long-running tools at LR include Salesforce (since May 2022) and Optimizely (since February 2023). ### Does LR use Cloudflare? Yes. runsonwhat found Cloudflare at LR through Cloudflare code on lr.org. Cloudflare is a CDN & Edge tool used by 691,419 companies runsonwhat tracks. ### Does LR use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at LR; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so LR may use more AI tools than these. ### Has LR changed tools recently? Yes. On runsonwhat's rechecks, LR started using CSC, Qualtrics and Zoho (latest on October 9, 2026). A change counts only between two checks of lr.org done the same way. ### Which companies have a tech stack similar to LR's? The companies with the stacks most like LR's are Salesforce, Cengage Group, www.elsevier.com and Sterling, a First Advantage company, according to runsonwhat (October 2026). Each shares 7 to 21 tools with LR, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what LR uses? runsonwhat reads public records only. Of the 43 tools at LR, 21 were found through code on lr.org, 12 through DNS records, 6 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lr.org about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/lr.org (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.