# What does LPL Financial use? LPL Financial (lpl.com) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Financial Services - Founded: 1968 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Custom domain, Website code | | | [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records | | | [Adobe Target](https://www.runsonwhat.com/reverse/adobe-target) | Flags & Experiments | Website code | | | [Salesforce Personalization](https://www.runsonwhat.com/reverse/salesforce-personalization) | Flags & Experiments | Website code | | | [Medallia](https://www.runsonwhat.com/reverse/medallia) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Adobe Experience Manager](https://www.runsonwhat.com/reverse/adobe-aem) | Website & CMS | Custom domain, Website code | | | [Adobe Edge Delivery Services](https://www.runsonwhat.com/reverse/adobe-edge-delivery) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [Postman](https://www.runsonwhat.com/reverse/postman) | Dev Tools | DNS verification records | | | [Phenom](https://www.runsonwhat.com/reverse/phenom) | People & HR | Custom domain | | | [Heyhack](https://www.runsonwhat.com/reverse/heyhack) | Security & Compliance | DNS verification records | | | [Notified](https://www.runsonwhat.com/reverse/notified) | Finance & Legal | Custom domain | | ## Recent changes at LPL Financial - 2026-11-02: stopped using [ForgeRock](https://www.runsonwhat.com/reverse/forgerock) ## FAQ ### What tools does LPL Financial use? As of November 2026, runsonwhat has found 38 tools at LPL Financial (lpl.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Adobe Fonts and Vidyard. Data & Observability: Google Analytics, Adobe Experience Platform Tags and Adobe Experience Platform. Go-to-market: Meta Pixel, HubSpot and Ahrefs. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 10, 2026. ### What CRM does LPL Financial use? LPL Financial uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 97,930 companies runsonwhat tracks. ### What email provider does LPL Financial use? LPL Financial uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 736,662 companies runsonwhat tracks. ### What analytics tools does LPL Financial use? LPL Financial uses Google Analytics for analytics, alongside Adobe Experience Platform, Adobe Analytics and Medallia, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on lpl.com. Google Analytics is used by 904,030 companies runsonwhat tracks. ### What is LPL Financial's website built with? LPL Financial uses Adobe Experience Manager for its website, alongside Adobe Edge Delivery Services, according to runsonwhat (November 2026). runsonwhat found Adobe Experience Manager through a subdomain that points at Adobe Experience Manager and code on lpl.com. Adobe Experience Manager is used by 4,223 companies runsonwhat tracks. ### What marketing software does LPL Financial use? LPL Financial uses Ahrefs for marketing, alongside Pardot, according to runsonwhat (November 2026). runsonwhat found Ahrefs through a DNS verification record for Ahrefs. Ahrefs is used by 24,537 companies runsonwhat tracks. ### Does LPL Financial use jQuery? Yes. runsonwhat found jQuery at LPL Financial through jQuery code on lpl.com. jQuery is a Frontend tool used by 927,257 companies runsonwhat tracks. ### Has LPL Financial changed tools recently? Yes. On runsonwhat's rechecks, LPL Financial stopped using ForgeRock (latest on November 2, 2026). A change counts only between two checks of lpl.com done the same way. ### Which companies have a tech stack similar to LPL Financial's? The companies with the stacks most like LPL Financial's are UMB Bank, Datadog, STERIS and The Cigna Group, according to runsonwhat (November 2026). Each shares 12 to 22 tools with LPL Financial, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what LPL Financial uses? runsonwhat reads public records only. Of the 38 tools at LPL Financial, 18 were found through DNS records, 13 through code on lpl.com, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lpl.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/lpl.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.