# What does Lofta use? Lofta (lofta.com) shows public evidence of 42 tools, according to runsonwhat (last checked 2026-10-24). - Industry: Retail - Size: 11–50 employees - Based in: San Diego, United States - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/lofta ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [IBM Cloud](https://www.runsonwhat.com/reverse/ibm-cloud) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Recharge](https://www.runsonwhat.com/reverse/recharge) | Payments & Billing | Website code | | | [Affirm](https://www.runsonwhat.com/reverse/affirm) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Intelligems](https://www.runsonwhat.com/reverse/intelligems) | Flags & Experiments | Website code | | | [Elevar](https://www.runsonwhat.com/reverse/elevar) | Analytics | Website code | | | [Visually](https://www.runsonwhat.com/reverse/visually) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, Email records, DNS records, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [POWR](https://www.runsonwhat.com/reverse/powr) | Marketing | Website code | | | [Campaign Monitor](https://www.runsonwhat.com/reverse/campaign-monitor) | Marketing | Email records | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Website code | | | [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code | | | [Gorgias Convert](https://www.runsonwhat.com/reverse/gorgias-convert) | Marketing | Website code | | | [Rebuy](https://www.runsonwhat.com/reverse/rebuy) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | ## FAQ ### What tools does Lofta use? As of October 2026, runsonwhat has found 42 tools at Lofta (lofta.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Google Cloud. Application: Google Fonts, YouTube and React. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Mailchimp Transactional. Last checked October 24, 2026. ### What cloud does Lofta run on? Lofta uses Google Cloud for hosting and cloud infrastructure, alongside IBM Cloud, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 76,035 companies runsonwhat tracks. ### What email provider does Lofta use? Lofta uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through a DNS verification record for Google Workspace and email records. Google Workspace is used by 404,437 companies runsonwhat tracks. ### What does Lofta use for customer support? Lofta uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on lofta.com. Gorgias is used by 3,950 companies runsonwhat tracks. ### What payment provider does Lofta use? Lofta uses PayPal for payments and billing, alongside Recharge and Affirm, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on lofta.com. PayPal is used by 34,630 companies runsonwhat tracks. ### What analytics tools does Lofta use? Lofta uses Google Analytics for analytics, alongside Google Tag Manager and Elevar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on lofta.com. Google Analytics is used by 886,536 companies runsonwhat tracks. ### Does Lofta use Google Fonts? Yes. runsonwhat found Google Fonts at Lofta through Google Fonts code on lofta.com. Google Fonts is a Media & UI tool used by 813,812 companies runsonwhat tracks. ### Which companies have a tech stack similar to Lofta's? The companies with the stacks most like Lofta's are The Sports Edit | Activewear, Yoga and Running, Brighton, Julie Vos and Bonafide, according to runsonwhat (October 2026). Each shares 15 to 22 tools with Lofta, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Lofta uses? runsonwhat reads public records only. Of the 42 tools at Lofta, 29 were found through code on lofta.com, 6 through email records, 5 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lofta.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/lofta.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.