# What does LOFT use? LOFT (loft.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Retail ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Custom domain | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Ensighten](https://www.runsonwhat.com/reverse/ensighten) | Analytics | Custom domain | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Custom domain | | | [Salesforce Commerce Cloud](https://www.runsonwhat.com/reverse/salesforce-commerce) | Website & CMS | Custom domain, Website code | | | [Bluecore](https://www.runsonwhat.com/reverse/bluecore) | Marketing | Custom domain | 2026-10 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [HUMAN Security](https://www.runsonwhat.com/reverse/human-security) | Security & Compliance | Website code | | ## FAQ ### What tools does LOFT use? As of October 2026, runsonwhat has found 21 tools at LOFT (loft.com) in public records. Edge & Hosting: Cloudflare and CSC. Application: Google Fonts, Anthropic and Cloudinary. Data & Observability: Ensighten. Go-to-market: Salesforce, Attentive and Salesforce Commerce Cloud. Company Ops: SendGrid, Atlassian and Proofpoint. Last checked October 20, 2026. ### What CRM does LOFT use? LOFT uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on loft.com. Salesforce is used by 33,712 companies runsonwhat tracks. ### What analytics tools does LOFT use? LOFT uses Ensighten for analytics, according to runsonwhat (October 2026). runsonwhat found Ensighten through a subdomain that points at Ensighten. Ensighten is used by 882 companies runsonwhat tracks. ### What is LOFT's website built with? LOFT uses Salesforce Commerce Cloud for its website, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on loft.com. Salesforce Commerce Cloud is used by 1,491 companies runsonwhat tracks. ### What marketing software does LOFT use? LOFT uses Attentive for marketing, alongside Bluecore, according to runsonwhat (October 2026). runsonwhat found Attentive through a subdomain that points at Attentive. Attentive is used by 3,215 companies runsonwhat tracks. ### How long has LOFT used Bluecore? LOFT has used Bluecore since at least October 2026, going by the first public certificate of the loft.com subdomain that points at Bluecore. ### Does LOFT use Google Fonts? Yes. runsonwhat found Google Fonts at LOFT through Google Fonts code on loft.com. Google Fonts is a Media & UI tool used by 797,827 companies runsonwhat tracks. ### Does LOFT use AI tools? Yes. runsonwhat has found Anthropic at LOFT; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so LOFT may use more AI tools than these. ### Which companies have a tech stack similar to LOFT's? The companies with the stacks most like LOFT's are World Market, Lane Bryant, Maurices and B&H Photo Video, according to runsonwhat (October 2026). Each shares 5 to 18 tools with LOFT, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what LOFT uses? runsonwhat reads public records only. Of the 21 tools at LOFT, 10 were found through DNS records, 6 through subdomains that point at the vendor, 4 through code on loft.com and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and loft.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/loft.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.