# What does Lífeyrissjóður verzlunarmanna use?

Lífeyrissjóður verzlunarmanna (live.is) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-11-02).

- Industry: Financial Services
- Size: 51–200 employees
- Based in: Reykjavík-3, Iceland
- Founded: 1956
- LinkedIn: https://www.linkedin.com/company/l%C3%ADfeyrissj%C3%B3%C3%B0ur-verzlunarmanna

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [Campaign Monitor](https://www.runsonwhat.com/reverse/campaign-monitor) | Marketing | Email records |  |
| [Refined](https://www.runsonwhat.com/reverse/refined-sites) | Support & Docs | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [CookieHub](https://www.runsonwhat.com/reverse/cookiehub) | Security & Compliance | Website code |  |

## Recent changes at Lífeyrissjóður verzlunarmanna

- 2026-10-26: started using [Refined](https://www.runsonwhat.com/reverse/refined-sites)
- 2026-10-19: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic)

## FAQ

### What tools does Lífeyrissjóður verzlunarmanna use?

As of November 2026, runsonwhat has found 16 tools at Lífeyrissjóður verzlunarmanna (live.is) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Vimeo, GSAP and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Salesforce. Company Ops: Microsoft 365, Atlassian and CookieHub. Last checked November 2, 2026.

### What cloud does Lífeyrissjóður verzlunarmanna run on?

Lífeyrissjóður verzlunarmanna uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on live.is. Microsoft Azure is used by 50,029 companies runsonwhat tracks.

### What CRM does Lífeyrissjóður verzlunarmanna use?

Lífeyrissjóður verzlunarmanna uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on live.is. Salesforce is used by 35,225 companies runsonwhat tracks.

### What email provider does Lífeyrissjóður verzlunarmanna use?

Lífeyrissjóður verzlunarmanna uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 730,434 companies runsonwhat tracks.

### What does Lífeyrissjóður verzlunarmanna use for customer support?

Lífeyrissjóður verzlunarmanna uses Refined for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Refined through a subdomain that points at Refined. Refined is used by 172 companies runsonwhat tracks.

### What analytics tools does Lífeyrissjóður verzlunarmanna use?

Lífeyrissjóður verzlunarmanna uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on live.is. Google Analytics is used by 903,756 companies runsonwhat tracks.

### Does Lífeyrissjóður verzlunarmanna use Cloudflare?

Yes. runsonwhat found Cloudflare at Lífeyrissjóður verzlunarmanna through Cloudflare code on live.is. Cloudflare is a CDN & Edge tool used by 731,170 companies runsonwhat tracks.

### Does Lífeyrissjóður verzlunarmanna use AI tools?

Yes. runsonwhat has found Anthropic at Lífeyrissjóður verzlunarmanna; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Lífeyrissjóður verzlunarmanna may use more AI tools than these.

### Has Lífeyrissjóður verzlunarmanna changed tools recently?

Yes. On runsonwhat's rechecks, Lífeyrissjóður verzlunarmanna started using Refined and Anthropic (latest on October 26, 2026). A change counts only between two checks of live.is done the same way.

### Which companies have a tech stack similar to Lífeyrissjóður verzlunarmanna's?

The companies with the stacks most like Lífeyrissjóður verzlunarmanna's are WEngage, Marex, Southwest Mobile Storage and Consider Solutions, according to runsonwhat (November 2026). Each shares 4 to 12 tools with Lífeyrissjóður verzlunarmanna, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Lífeyrissjóður verzlunarmanna uses?

runsonwhat reads public records only. Of the 16 tools at Lífeyrissjóður verzlunarmanna, 8 were found through code on live.is, 3 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and live.is about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/live.is (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
