# What does Liquid use?

Liquid (liquid.be) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Sint-Andries, Belgium
- Founded: 1991
- LinkedIn: https://www.linkedin.com/company/liquidcreativeagencybe

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Liquid use?

As of November 2026, runsonwhat has found 18 tools at Liquid (liquid.be) in public records. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked November 10, 2026.

### What CRM does Liquid use?

Liquid uses HubSpot for its CRM, alongside Leadinfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 97,948 companies runsonwhat tracks.

### What email provider does Liquid use?

Liquid uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 736,692 companies runsonwhat tracks.

### What analytics tools does Liquid use?

Liquid uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on liquid.be. Google Analytics is used by 904,095 companies runsonwhat tracks.

### What marketing software does Liquid use?

Liquid uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,256 companies runsonwhat tracks.

### Does Liquid use Google Fonts?

Yes. runsonwhat found Google Fonts at Liquid through Google Fonts code on liquid.be. Google Fonts is a Media & UI tool used by 825,770 companies runsonwhat tracks.

### How does runsonwhat know what Liquid uses?

runsonwhat reads public records only. Of the 18 tools at Liquid, 12 were found through code on liquid.be, 4 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and liquid.be about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/liquid.be (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.