# What does Lida use?

Lida (lida.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-16).

- Industry: Marketing and Advertising
- Size: 51–200 employees
- Based in: London, United Kingdom
- Founded: 2000
- LinkedIn: https://www.linkedin.com/company/53438743

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |

## FAQ

### What tools does Lida use?

As of October 2026, runsonwhat has found 12 tools at Lida (lida.com) in public records. Edge & Hosting: Vercel. Application: Next.js. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: HubSpot and Contentful. Company Ops: Microsoft 365, reCAPTCHA and CookieYes. Last checked October 16, 2026.

### What cloud does Lida run on?

Lida uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through Vercel code on lida.com. Vercel is used by 46,658 companies runsonwhat tracks.

### What CRM does Lida use?

Lida uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on lida.com. HubSpot is used by 92,110 companies runsonwhat tracks.

### What email provider does Lida use?

Lida uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What analytics tools does Lida use?

Lida uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on lida.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

### What is Lida's website built with?

Lida uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on lida.com. Contentful is used by 4,049 companies runsonwhat tracks.

### Does Lida use reCAPTCHA?

Yes. runsonwhat found reCAPTCHA at Lida through reCAPTCHA code on lida.com. reCAPTCHA is a Security & Compliance tool used by 268,507 companies runsonwhat tracks.

### Which companies have a tech stack similar to Lida's?

The companies with the stacks most like Lida's are Knowledge Cube, Witchery, Xoom and The Good Guys, according to runsonwhat (October 2026). Each shares 4 to 7 tools with Lida, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Lida uses?

runsonwhat reads public records only. Of the 12 tools at Lida, 8 were found through code on lida.com, 2 through DNS records, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lida.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/lida.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.