# What does Lending Loop use? Lending Loop (lendingloop.ca) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Financial Services - Size: 11–50 employees - Based in: Toronto, Canada - Founded: 2014 - LinkedIn: https://www.linkedin.com/company/lending-loop ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | 2019-04 | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain | 2020-01 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records, Website code | 2018-09 | | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Website code | | | [Typeform](https://www.runsonwhat.com/reverse/typeform) | Marketing | Website code | | | [Help Scout](https://www.runsonwhat.com/reverse/helpscout) | Support & Docs | Custom domain | 2019-03 | | [Salesloft](https://www.runsonwhat.com/reverse/salesloft) | Sales & CRM | Website code | | | [SharpSpring Ads](https://www.runsonwhat.com/reverse/sharpspring-ads) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code | | ## FAQ ### What tools does Lending Loop use? As of October 2026, runsonwhat has found 27 tools at Lending Loop (lendingloop.ca) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace and Mailjet. Last checked October 23, 2026. ### What cloud does Lending Loop run on? Lending Loop uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud and Netlify, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on lendingloop.ca, and Lending Loop has used it since at least April 2019. Amazon Web Services is used by 146,166 companies runsonwhat tracks. ### What sales tools does Lending Loop use? The sales tools runsonwhat has found at Lending Loop are Salesloft (October 2026); no CRM shows up in Lending Loop's public records. runsonwhat found Salesloft through Salesloft code on lendingloop.ca. Salesloft is used by 760 companies runsonwhat tracks. ### What email provider does Lending Loop use? Lending Loop uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on lendingloop.ca. Google Workspace is used by 406,488 companies runsonwhat tracks. ### What does Lending Loop use for customer support? Lending Loop uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through a subdomain that points at Help Scout, and Lending Loop has used it since at least March 2019. Help Scout is used by 2,935 companies runsonwhat tracks. ### What analytics tools does Lending Loop use? Lending Loop uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on lendingloop.ca. Google Analytics is used by 895,313 companies runsonwhat tracks. ### How long has Lending Loop used Pardot? Lending Loop has used Pardot since at least September 2018, going by the first public certificate of the lendingloop.ca subdomain that points at Pardot. Other long-running tools at Lending Loop include Help Scout (since March 2019), Amazon Web Services (since April 2019) and Netlify (since January 2020). ### Does Lending Loop use jQuery? Yes. runsonwhat found jQuery at Lending Loop through jQuery code on lendingloop.ca. jQuery is a Frontend tool used by 923,684 companies runsonwhat tracks. ### Which companies have a tech stack similar to Lending Loop's? The companies with the stacks most like Lending Loop's are Inside Real Estate, Yielders, The Stock Dork and Carrera Revell Of Americas, according to runsonwhat (October 2026). Each shares 7 to 14 tools with Lending Loop, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Lending Loop uses? runsonwhat reads public records only. Of the 27 tools at Lending Loop, 15 were found through code on lendingloop.ca, 7 through subdomains that point at the vendor, 3 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lendingloop.ca about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/lendingloop.ca (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.