# What does Lely use? Lely (lely.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Agricultural Machinery - Size: 1,001–5,000 employees - Based in: Germany - Founded: 1871 - LinkedIn: https://www.linkedin.com/company/lely-industries-nv ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS verification records | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Elastic](https://www.runsonwhat.com/reverse/elastic) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Vercel Analytics](https://www.runsonwhat.com/reverse/vercel-analytics) | Analytics | Website code | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2017-10 | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2017-10 | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Website code | 2020-02 | | [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Autodesk](https://www.runsonwhat.com/reverse/autodesk) | Collaboration | DNS verification records | | | [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Lely use? As of October 2026, runsonwhat has found 37 tools at Lely (lely.com) in public records. Edge & Hosting: Cloudflare and Vercel. Application: Google Fonts, Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Cookiebot. Last checked October 20, 2026. ### What cloud does Lely run on? Lely uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 47,854 companies runsonwhat tracks. ### What CRM does Lely use? Lely uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on lely.com, and Lely has used it since at least October 2017. HubSpot is used by 93,600 companies runsonwhat tracks. ### What email provider does Lely use? Lely uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on lely.com. Microsoft 365 is used by 709,017 companies runsonwhat tracks. ### What analytics tools does Lely use? Lely uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on lely.com. Google Analytics is used by 874,000 companies runsonwhat tracks. ### What is Lely's website built with? Lely uses HubSpot CMS for its website, alongside Storyblok, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and Lely has used it since at least October 2017. HubSpot CMS is used by 33,154 companies runsonwhat tracks. ### How long has Lely used HubSpot? Lely has used HubSpot since at least October 2017, going by the first public certificate of the lely.com subdomain that points at HubSpot. Other long-running tools at Lely include HubSpot CMS (since October 2017) and Marketo (since February 2020). ### Does Lely use Google Fonts? Yes. runsonwhat found Google Fonts at Lely through Google Fonts code on lely.com. Google Fonts is a Media & UI tool used by 805,364 companies runsonwhat tracks. ### Which companies have a tech stack similar to Lely's? The companies with the stacks most like Lely's are Odido, Shop-Apotheke, HG and Hotel Stein-Urmond, according to runsonwhat (October 2026). Each shares 13 to 18 tools with Lely, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Lely uses? runsonwhat reads public records only. Of the 37 tools at Lely, 22 were found through code on lely.com, 7 through DNS records, 4 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lely.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/lely.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.