# What does Laura use?

Laura (laura.ca) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Retail
- Size: 1,001–5,000 employees
- Based in: Laval, Canada
- Founded: 1930
- LinkedIn: https://www.linkedin.com/company/laura-canada

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Sezzle](https://www.runsonwhat.com/reverse/sezzle) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code |  |
| [Bloomreach](https://www.runsonwhat.com/reverse/bloomreach) | Marketing | Website code |  |
| [Kustomer](https://www.runsonwhat.com/reverse/kustomer) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records |  |
| [Riskified](https://www.runsonwhat.com/reverse/riskified) | Security & Compliance | Website code |  |
| [FortiWeb Cloud](https://www.runsonwhat.com/reverse/fortiweb-cloud) | Security & Compliance | Custom domain | 2023-06 |

## Recent changes at Laura

- 2026-10-09: started using [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer)

## FAQ

### What tools does Laura use?

As of October 2026, runsonwhat has found 37 tools at Laura (laura.ca) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: Vimeo, Google Maps and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and FullStory. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.

### What email provider does Laura use?

Laura uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 710,130 companies runsonwhat tracks.

### What does Laura use for customer support?

Laura uses Kustomer for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Kustomer through Kustomer code on laura.ca. Kustomer is used by 133 companies runsonwhat tracks.

### What payment provider does Laura use?

Laura uses PayPal for payments and billing, alongside Sezzle, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on laura.ca. PayPal is used by 34,408 companies runsonwhat tracks.

### What analytics tools does Laura use?

Laura uses Google Analytics for analytics, alongside Google Tag Manager and FullStory, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on laura.ca. Google Analytics is used by 878,897 companies runsonwhat tracks.

### What is Laura's website built with?

Laura uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 59,453 companies runsonwhat tracks.

### How long has Laura used FortiWeb Cloud?

Laura has used FortiWeb Cloud since at least June 2023, going by the first public certificate of the laura.ca subdomain that points at FortiWeb Cloud.

### Does Laura use Cloudflare?

Yes. runsonwhat found Cloudflare at Laura through Cloudflare code on laura.ca. Cloudflare is a CDN & Edge tool used by 702,656 companies runsonwhat tracks.

### Does Laura use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Laura; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Laura may use more AI tools than these.

### Has Laura changed tools recently?

Yes. On runsonwhat's rechecks, Laura started using Exclaimer (latest on October 9, 2026). A change counts only between two checks of laura.ca done the same way.

### Which companies have a tech stack similar to Laura's?

The companies with the stacks most like Laura's are Melanie Lyne, David's Bridal, Buck Knives and Discount School Supply, according to runsonwhat (October 2026). Each shares 14 to 30 tools with Laura, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Laura uses?

runsonwhat reads public records only. Of the 37 tools at Laura, 21 were found through code on laura.ca, 8 through DNS records, 5 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and laura.ca about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/laura.ca (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
