# What does LATRO use?

LATRO (latro.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Telecommunications
- Size: 51–200 employees
- Based in: Lancaster, United States
- Founded: 2013
- LinkedIn: https://www.linkedin.com/company/latro

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |

## FAQ

### What tools does LATRO use?

As of October 2026, runsonwhat has found 18 tools at LATRO (latro.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and OpenAI. Data & Observability: Google Analytics. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and GlobalSign. Last checked October 19, 2026.

### What CRM does LATRO use?

LATRO uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on latro.com. HubSpot is used by 93,657 companies runsonwhat tracks.

### What email provider does LATRO use?

LATRO uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 709,035 companies runsonwhat tracks.

### What analytics tools does LATRO use?

LATRO uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on latro.com. Google Analytics is used by 875,299 companies runsonwhat tracks.

### What is LATRO's website built with?

LATRO uses WordPress for its website, alongside Rank Math and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on latro.com. WordPress is used by 594,626 companies runsonwhat tracks.

### What marketing software does LATRO use?

LATRO uses LinkedIn for marketing, according to runsonwhat (October 2026). runsonwhat found LinkedIn through a DNS verification record for LinkedIn. LinkedIn is used by 14,853 companies runsonwhat tracks.

### Does LATRO use Google Fonts?

Yes. runsonwhat found Google Fonts at LATRO through Google Fonts code on latro.com. Google Fonts is a Media & UI tool used by 806,522 companies runsonwhat tracks.

### Does LATRO use AI tools?

Yes. runsonwhat has found OpenAI at LATRO; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so LATRO may use more AI tools than these.

### How does runsonwhat know what LATRO uses?

runsonwhat reads public records only. Of the 18 tools at LATRO, 10 were found through code on latro.com, 4 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and latro.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/latro.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.