# What does LATICRETE use? LATICRETE (laticrete.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-14). - Based in: United States - Founded: 1956 - LinkedIn: https://www.linkedin.com/company/laticrete-international ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, DNS records, Website code | 2023-12 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Stape](https://www.runsonwhat.com/reverse/stape) | Analytics | Custom domain | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | | [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | ## Recent changes at LATICRETE - 2026-11-06: started using [Stape](https://www.runsonwhat.com/reverse/stape) - 2026-11-06: started using [Vimeo](https://www.runsonwhat.com/reverse/vimeo) - 2026-11-02: started using again [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-11-02: started using again [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) - 2026-11-02: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-10-30: stopped using [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-10-30: stopped using [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) - 2026-10-30: stopped using [Apple Business](https://www.runsonwhat.com/reverse/apple) ## FAQ ### What tools does LATICRETE use? As of November 2026, runsonwhat has found 24 tools at LATICRETE (laticrete.com) in public records. Edge & Hosting: Microsoft Azure. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 14, 2026. ### What cloud does LATICRETE run on? LATICRETE uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and DNS records, and LATICRETE has used it since at least December 2023. Microsoft Azure is used by 51,110 companies runsonwhat tracks. ### What CRM does LATICRETE use? LATICRETE uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on laticrete.com. HubSpot is used by 98,247 companies runsonwhat tracks. ### What email provider does LATICRETE use? LATICRETE uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 739,097 companies runsonwhat tracks. ### What does LATICRETE use for customer support? LATICRETE uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,921 companies runsonwhat tracks. ### What analytics tools does LATICRETE use? LATICRETE uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Stape, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on laticrete.com. Google Analytics is used by 904,963 companies runsonwhat tracks. ### How long has LATICRETE used Microsoft Azure? LATICRETE has used Microsoft Azure since at least December 2023, going by the first public certificate of the laticrete.com subdomain that points at Microsoft Azure. ### Does LATICRETE use jQuery? Yes. runsonwhat found jQuery at LATICRETE through jQuery code on laticrete.com. jQuery is a Frontend tool used by 927,852 companies runsonwhat tracks. ### Has LATICRETE changed tools recently? Yes. On runsonwhat's rechecks, LATICRETE started using Stape, Vimeo and Google Search Console (latest on November 6, 2026) and stopped using Google Search Console, Dynamics 365 Customer Insights and Apple Business (latest on October 30, 2026). A change counts only between two checks of laticrete.com done the same way. ### Which companies have a tech stack similar to LATICRETE's? The companies with the stacks most like LATICRETE's are Nfpa, Lilienhoff, vi.nl and Omoda, according to runsonwhat (November 2026). Each shares 9 to 15 tools with LATICRETE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what LATICRETE uses? runsonwhat reads public records only. Of the 24 tools at LATICRETE, 14 were found through code on laticrete.com, 4 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and laticrete.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/laticrete.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.