# What does Lathem use? Lathem (lathem.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-11-11). - Industry: Business Supplies and Equipment - Size: 51–200 employees - Based in: Atlanta, United States - Founded: 1919 - LinkedIn: https://www.linkedin.com/company/lathem-time-corporation ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Mapbox](https://www.runsonwhat.com/reverse/mapbox) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2022-03 | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | 2017-09 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2022-03 | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Custom domain, Email records | 2018-11 | ## FAQ ### What tools does Lathem use? As of November 2026, runsonwhat has found 28 tools at Lathem (lathem.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Atlassian and Figma. Last checked November 11, 2026. ### What cloud does Lathem run on? Lathem uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on lathem.com. Amazon Web Services is used by 147,491 companies runsonwhat tracks. ### What CRM does Lathem use? Lathem uses HubSpot for its CRM, alongside Zoho, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on lathem.com, and Lathem has used it since at least March 2022. HubSpot is used by 97,645 companies runsonwhat tracks. ### What email provider does Lathem use? Lathem uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,190 companies runsonwhat tracks. ### What does Lathem use for customer support? Lathem uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Lathem has used it since at least September 2017. Zendesk is used by 43,654 companies runsonwhat tracks. ### What analytics tools does Lathem use? Lathem uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on lathem.com. Google Analytics is used by 903,931 companies runsonwhat tracks. ### How long has Lathem used Zendesk? Lathem has used Zendesk since at least September 2017, going by the first public certificate of the lathem.com subdomain that points at Zendesk. Other long-running tools at Lathem include NetSuite (since November 2018), HubSpot (since March 2022) and HubSpot CMS (since March 2022). ### Does Lathem use Google Fonts? Yes. runsonwhat found Google Fonts at Lathem through Google Fonts code on lathem.com. Google Fonts is a Media & UI tool used by 825,585 companies runsonwhat tracks. ### Does Lathem use AI tools? Yes. runsonwhat has found Anthropic at Lathem; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Lathem may use more AI tools than these. ### Which companies have a tech stack similar to Lathem's? The companies with the stacks most like Lathem's are Rogers Sporting Goods, 100%, Jit Truck Parts™ and Human Touch, according to runsonwhat (November 2026). Each shares 9 to 14 tools with Lathem, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Lathem uses? runsonwhat reads public records only. Of the 28 tools at Lathem, 15 were found through code on lathem.com, 6 through DNS records, 6 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lathem.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/lathem.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.