# What does Lake Effected use?

Lake Effected (lakeeffected.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-16).

- Industry: Retail
- Size: 51–200 employees
- Based in: Portage, United States
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/lake-effect-group-of-companies

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Constant Contact](https://www.runsonwhat.com/reverse/constantcontact) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does Lake Effected use?

As of October 2026, runsonwhat has found 19 tools at Lake Effected (lakeeffected.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 16, 2026.

### What email provider does Lake Effected use?

Lake Effected uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 396,649 companies runsonwhat tracks.

### What analytics tools does Lake Effected use?

Lake Effected uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on lakeeffected.com. Google Analytics is used by 850,649 companies runsonwhat tracks.

### What is Lake Effected's website built with?

Lake Effected uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on lakeeffected.com. WordPress is used by 581,354 companies runsonwhat tracks.

### What marketing software does Lake Effected use?

Lake Effected uses Constant Contact for marketing, according to runsonwhat (October 2026). runsonwhat found Constant Contact through Constant Contact code on lakeeffected.com. Constant Contact is used by 13,471 companies runsonwhat tracks.

### Does Lake Effected use jQuery?

Yes. runsonwhat found jQuery at Lake Effected through jQuery code on lakeeffected.com. jQuery is a Frontend tool used by 895,937 companies runsonwhat tracks.

### How does runsonwhat know what Lake Effected uses?

runsonwhat reads public records only. Of the 19 tools at Lake Effected, 14 were found through code on lakeeffected.com, 2 through DNS records, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lakeeffected.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/lakeeffected.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.