# What does Kustom Kit use? Kustom Kit (kustomkit.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-28). - Industry: Apparel & Fashion - Size: 51–200 employees - Based in: United Kingdom - Founded: 1970 - LinkedIn: https://www.linkedin.com/company/kustom-kit ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records | | | [Metricool](https://www.runsonwhat.com/reverse/metricool) | Marketing | Website code | | | [Emma](https://www.runsonwhat.com/reverse/emma-email) | Marketing | Email records | | | [ClickDimensions](https://www.runsonwhat.com/reverse/clickdimensions) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records | | ## Recent changes at Kustom Kit - 2026-10-20: started using [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) ## FAQ ### What tools does Kustom Kit use? As of November 2026, runsonwhat has found 15 tools at Kustom Kit (kustomkit.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Google Fonts and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Azure Monitor. Go-to-market: Google Ads, Klaviyo and Metricool. Company Ops: Microsoft 365 and Barracuda. Last checked October 28, 2026. ### What cloud does Kustom Kit run on? Kustom Kit uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through Microsoft Azure code on kustomkit.com. Microsoft Azure is used by 48,417 companies runsonwhat tracks. ### What email provider does Kustom Kit use? Kustom Kit uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 719,182 companies runsonwhat tracks. ### What analytics tools does Kustom Kit use? Kustom Kit uses Google Analytics for analytics, alongside Google Tag Manager and Azure Monitor, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on kustomkit.com. Google Analytics is used by 906,496 companies runsonwhat tracks. ### What marketing software does Kustom Kit use? Kustom Kit uses Klaviyo for marketing, alongside Metricool, Emma and ClickDimensions, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo. Klaviyo is used by 35,926 companies runsonwhat tracks. ### What monitoring tools does Kustom Kit use? Kustom Kit uses Microsoft Application Insights for monitoring, according to runsonwhat (November 2026). runsonwhat found Microsoft Application Insights through Microsoft Application Insights code on kustomkit.com. Microsoft Application Insights is used by 2,172 companies runsonwhat tracks. ### Does Kustom Kit use Google Fonts? Yes. runsonwhat found Google Fonts at Kustom Kit through Google Fonts code on kustomkit.com. Google Fonts is a Media & UI tool used by 825,965 companies runsonwhat tracks. ### Has Kustom Kit changed tools recently? Yes. On runsonwhat's rechecks, Kustom Kit started using Klaviyo (latest on October 20, 2026). A change counts only between two checks of kustomkit.com done the same way. ### Which companies have a tech stack similar to Kustom Kit's? The companies with the stacks most like Kustom Kit's are Annapolis Micro Systems, Bdo Jersey, Trouw Nutrition and VIAcode, according to runsonwhat (November 2026). Each shares 7 to 10 tools with Kustom Kit, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Kustom Kit uses? runsonwhat reads public records only. Of the 15 tools at Kustom Kit, 9 were found through code on kustomkit.com, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and kustomkit.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/kustomkit.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.