# What does Kraken use?

Kraken (kraken.tech) shows public evidence of 54 tools, according to runsonwhat (last checked 2026-11-13).

- Industry: Software
- Size: 201–1,000 employees
- Based in: London, United Kingdom
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/krakentech

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2026-03 |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS verification records, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code |  |
| [Supabase](https://www.runsonwhat.com/reverse/supabase) | Backend & Database | Website code |  |
| [DeepL](https://www.runsonwhat.com/reverse/deepl) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Vercel Analytics](https://www.runsonwhat.com/reverse/vercel-analytics) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | DNS verification records, Email records, Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2023-09 |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |
| [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code |  |
| [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code |  |
| [Pylon](https://www.runsonwhat.com/reverse/pylon) | Support & Docs | DNS verification records |  |
| [Plain](https://www.runsonwhat.com/reverse/plain) | Support & Docs | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |
| [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records |  |
| [Uber for Business](https://www.runsonwhat.com/reverse/uber) | Finance & Legal | DNS verification records |  |
| [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records |  |
| [Flowmailer](https://www.runsonwhat.com/reverse/flowmailer) | Email Delivery | Email records |  |
| [HackerOne](https://www.runsonwhat.com/reverse/hackerone) | Security & Compliance | DNS verification records, Website config |  |
| [Google Threat Intelligence DTM](https://www.runsonwhat.com/reverse/google-dtm) | Security & Compliance | DNS verification records |  |
| [Tailscale](https://www.runsonwhat.com/reverse/tailscale) | Security & Compliance | DNS verification records |  |
| [Docebo](https://www.runsonwhat.com/reverse/docebo) | People & HR | Email records |  |
| [Lucid](https://www.runsonwhat.com/reverse/lucid) | Collaboration | DNS verification records |  |
| [Parallels](https://www.runsonwhat.com/reverse/parallels) | Dev Tools | DNS verification records |  |

## Recent changes at Kraken

- 2026-11-02: started using [Mailgun](https://www.runsonwhat.com/reverse/mailgun)

## FAQ

### What tools does Kraken use?

As of November 2026, runsonwhat has found 54 tools at Kraken (kraken.tech) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Vimeo, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, LinkedIn Insight Tag and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 13, 2026.

### What cloud does Kraken run on?

Kraken uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on kraken.tech. Amazon Web Services is used by 147,730 companies runsonwhat tracks.

### What CRM does Kraken use?

Kraken uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and email records. HubSpot is used by 98,260 companies runsonwhat tracks.

### What email provider does Kraken use?

Kraken uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 739,093 companies runsonwhat tracks.

### What does Kraken use for customer support?

Kraken uses Pylon for customer support and documentation, alongside Plain, according to runsonwhat (November 2026). runsonwhat found Pylon through a DNS verification record for Pylon. Pylon is used by 155 companies runsonwhat tracks.

### What payment provider does Kraken use?

Kraken uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on kraken.tech. Stripe is used by 31,540 companies runsonwhat tracks.

### How long has Kraken used HubSpot CMS?

Kraken has used HubSpot CMS since at least September 2023, going by the first public certificate of the kraken.tech subdomain that points at HubSpot CMS. Other long-running tools at Kraken include Amazon CloudFront (since March 2026).

### Does Kraken use Cloudflare?

Yes. runsonwhat found Cloudflare at Kraken through Cloudflare code on kraken.tech. Cloudflare is a CDN & Edge tool used by 737,445 companies runsonwhat tracks.

### Does Kraken use AI tools?

Yes. runsonwhat has found Anthropic, OpenAI and DeepL at Kraken; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Kraken may use more AI tools than these.

### Has Kraken changed tools recently?

Yes. On runsonwhat's rechecks, Kraken started using Mailgun (latest on November 2, 2026). A change counts only between two checks of kraken.tech done the same way.

### Which companies have a tech stack similar to Kraken's?

The companies with the stacks most like Kraken's are Modal, Twingate, Quickpass Cybersecurity and Dayforce, according to runsonwhat (November 2026). Each shares 14 to 23 tools with Kraken, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Kraken uses?

runsonwhat reads public records only. Of the 54 tools at Kraken, 27 were found through DNS records, 18 through code on kraken.tech, 6 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and kraken.tech about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/kraken.tech (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
