# What does Brandwatch use?

Brandwatch (komfo.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: IT Services
- Size: 51–200 employees
- Based in: Copenhagen, Denmark
- Founded: 2008
- LinkedIn: https://www.linkedin.com/company/brandwatch

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code |  |
| [SurveyMonkey](https://www.runsonwhat.com/reverse/surveymonkey) | Analytics | Website code |  |
| [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [Quora Ads](https://www.runsonwhat.com/reverse/quora-ads) | Ads & Pixels | Website code |  |
| [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |

## FAQ

### What tools does Brandwatch use?

As of October 2026, runsonwhat has found 24 tools at Brandwatch (komfo.com) in public records. Edge & Hosting: Cloudflare. Application: Wistia. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace and OneTrust. Last checked October 23, 2026.

### What sales tools does Brandwatch use?

The sales tools runsonwhat has found at Brandwatch are 6sense and Qualified (October 2026); no CRM shows up in Brandwatch's public records. runsonwhat found 6sense through 6sense code on komfo.com.

### What email provider does Brandwatch use?

Brandwatch uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 403,651 companies runsonwhat tracks.

### What analytics tools does Brandwatch use?

Brandwatch uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and SurveyMonkey, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on komfo.com. Google Analytics is used by 882,420 companies runsonwhat tracks.

### What is Brandwatch's website built with?

Brandwatch uses WordPress for its website, alongside Rank Math, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on komfo.com. WordPress is used by 598,569 companies runsonwhat tracks.

### What marketing software does Brandwatch use?

Brandwatch uses Marketo for marketing, according to runsonwhat (October 2026). runsonwhat found Marketo through Marketo code on komfo.com. Marketo is used by 8,957 companies runsonwhat tracks.

### Does Brandwatch use Cloudflare?

Yes. runsonwhat found Cloudflare at Brandwatch through DNS records that point at Cloudflare and code on komfo.com. Cloudflare is a CDN & Edge tool used by 704,488 companies runsonwhat tracks.

### Which companies have a tech stack similar to Brandwatch's?

The companies with the stacks most like Brandwatch's are Doubledutch (now Part Of Cvent), Cvent, Brandwatch and Brandwatch, according to runsonwhat (October 2026). Each shares 8 to 24 tools with Brandwatch, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Brandwatch uses?

runsonwhat reads public records only. Of the 24 tools at Brandwatch, 20 were found through code on komfo.com, 3 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and komfo.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/komfo.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
