# What does Rakuten Kobo Inc. use? Rakuten Kobo Inc. (kobo.com) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Consumer Electronics - Size: 201–1,000 employees - Based in: Toronto, Canada - Founded: 2009 - LinkedIn: https://www.linkedin.com/company/rakutenkobo ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code | 2023-05 | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | DNS verification records, Email records, Website code | | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) | Marketing | Email records | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code | | | [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code | | | [Builder.io](https://www.runsonwhat.com/reverse/builderio) | Website & CMS | Website code | | | [Selligent](https://www.runsonwhat.com/reverse/selligent) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | ## FAQ ### What tools does Rakuten Kobo use? As of November 2026, runsonwhat has found 38 tools at Rakuten Kobo (kobo.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: React, Tailwind CSS and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked November 10, 2026. ### What cloud does Rakuten Kobo run on? Rakuten Kobo uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on kobo.com. Amazon Web Services is used by 147,358 companies runsonwhat tracks. ### What email provider does Rakuten Kobo use? Rakuten Kobo uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 732,213 companies runsonwhat tracks. ### What does Rakuten Kobo use for customer support? Rakuten Kobo uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 43,555 companies runsonwhat tracks. ### What payment provider does Rakuten Kobo use? Rakuten Kobo uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on kobo.com. PayPal is used by 35,169 companies runsonwhat tracks. ### What analytics tools does Rakuten Kobo use? Rakuten Kobo uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on kobo.com. Google Analytics is used by 903,830 companies runsonwhat tracks. ### How long has Rakuten Kobo used Cloudflare? Rakuten Kobo has used Cloudflare since at least May 2023, going by the first public certificate of the kobo.com subdomain that points at Cloudflare. ### Does Rakuten Kobo use Cloudflare? Yes. runsonwhat found Cloudflare at Rakuten Kobo through a subdomain that points at Cloudflare and code on kobo.com, in use since at least May 2023. Cloudflare is a CDN & Edge tool used by 732,207 companies runsonwhat tracks. ### Which companies have a tech stack similar to Rakuten Kobo's? The companies with the stacks most like Rakuten Kobo's are Diane von Furstenberg, TicketNetwork, Afterpay and PC Gamer, according to runsonwhat (November 2026). Each shares 12 to 17 tools with Rakuten Kobo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Rakuten Kobo uses? runsonwhat reads public records only. Of the 38 tools at Rakuten Kobo, 22 were found through code on kobo.com, 8 through DNS records, 4 through subdomains that point at the vendor and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and kobo.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/kobo.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.