# What does Kay use? Kay (kay.com) shows public evidence of 43 tools, according to runsonwhat (last checked 2026-11-12). - Industry: Retail - Founded: 1916 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Angular](https://www.runsonwhat.com/reverse/angular) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Custom domain | | | [Medallia](https://www.runsonwhat.com/reverse/medallia) | Analytics | Website code | | | [Dynamic Yield](https://www.runsonwhat.com/reverse/dynamic-yield) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | | [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Custom domain, Email records, Website code | | | [LivePerson](https://www.runsonwhat.com/reverse/liveperson) | Support & Docs | Website code | | | [Wunderkind](https://www.runsonwhat.com/reverse/wunderkind) | Marketing | Website code | | | [UpSellit](https://www.runsonwhat.com/reverse/upsellit) | Marketing | Website code | | | [Movable Ink](https://www.runsonwhat.com/reverse/movable-ink) | Marketing | Website code | | | [Unbxd](https://www.runsonwhat.com/reverse/unbxd) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [TrustArc](https://www.runsonwhat.com/reverse/trustarc) | Security & Compliance | Website code | | | [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code | | ## Recent changes at Kay - 2026-10-06: started using [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) ## FAQ ### What tools does Kay use? As of November 2026, runsonwhat has found 43 tools at Kay (kay.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Akamai. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics, Adobe Experience Platform Tags and Contentsquare. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Amazon SES and GlobalSign. Last checked November 12, 2026. ### What cloud does Kay run on? Kay uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on kay.com. Amazon Web Services is used by 147,726 companies runsonwhat tracks. ### What email provider does Kay use? Kay uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 739,072 companies runsonwhat tracks. ### What does Kay use for customer support? Kay uses LivePerson for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found LivePerson through LivePerson code on kay.com. LivePerson is used by 701 companies runsonwhat tracks. ### What analytics tools does Kay use? Kay uses Google Analytics for analytics, alongside Contentsquare, Adobe Analytics and Medallia, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on kay.com. Google Analytics is used by 904,904 companies runsonwhat tracks. ### What marketing software does Kay use? Kay uses Salesforce Marketing Cloud for marketing, alongside Attentive, Bazaarvoice and Sailthru, according to runsonwhat (November 2026). runsonwhat found Salesforce Marketing Cloud through a subdomain that points at Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,647 companies runsonwhat tracks. ### Does Kay use jQuery? Yes. runsonwhat found jQuery at Kay through jQuery code on kay.com. jQuery is a Frontend tool used by 927,893 companies runsonwhat tracks. ### Has Kay changed tools recently? Yes. On runsonwhat's rechecks, Kay started using Salesforce Marketing Cloud (latest on October 6, 2026). A change counts only between two checks of kay.com done the same way. ### Which companies have a tech stack similar to Kay's? The companies with the stacks most like Kay's are Zales, Zales Outlet, Banter and Jared, according to runsonwhat (November 2026). Each shares 30 to 40 tools with Kay, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Kay uses? runsonwhat reads public records only. Of the 43 tools at Kay, 32 were found through code on kay.com, 5 through DNS records, 4 through subdomains that point at the vendor, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and kay.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/kay.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.